# Domain Rating and link counts

> See your site's Domain Rating from 0 to 100, how many domains link to it and how many it links out to, and how all three change month by month.

Every site gets a **Domain Rating**: a number from 0 to 100 for how strong
the links pointing at its domain are. There is nothing to set up. A new
site is rated within a few minutes of being added, and every site is
checked again each week.

## Where you see it

- **All sites:** each site's card shows its Domain Rating. Hover over the
  **(i)** next to it (or tap it on a phone) for a one-line explanation.
  Click the rating to open the report. A site that has not been checked
  yet says **Not checked yet**.
- **Domain Rating** in the site menu: the full report.

## The report

- **Domain Rating**, **Inbound links** and **Outbound links** for the
  latest release, each with its change since the release before.
- **Three charts**, one point per monthly release: Domain Rating, inbound
  links and outbound links.
- **History:** the same numbers as a table, newest first.

Choose **6 months**, **1 year** or **All** at the top right. A site's
first check brings in every earlier release that knows its domain, back
to 2017, so the charts don't start empty. **All** shows the last ten
years.

## What the numbers mean

**Domain Rating** is our own estimate, like the authority scores in other
SEO tools. It is not a number from Google or any other search engine, and
it is not a measure of traffic or content quality. It measures one thing:
link equity. Each domain passes a share of its strength to the domains it
links to, so one link from a strong domain counts for more than many links
from weak ones. Domains are then placed on a scale from 0 to 100. A domain
that nothing links to has a rating of 0.

**Inbound links** is the number of separate domains that link to yours.
**Outbound links** is the number of separate domains yours links out to.
Both count domains, not pages: a site that links to you from a thousand
pages counts once.

A site on a subdomain is rated as its registrable domain. A site at
`blog.example.com` shows the rating of `example.com`, and the report names
the domain that was rated.

## How often it changes

The web is crawled and every domain is rated again once a month, so a
site's numbers change at most monthly. We check for a new release every
week, which means a new point appears on your charts within a week of each
release. A brand-new domain usually starts at 0 with no links, and moves
once other sites link to it and a later release has crawled them.

If you change a site's domain in **Site settings**, its history is cleared
and the new domain is checked straight away.

## API and MCP

`domain_rating_report` (`GET /sites/<site id>/domain-rating`) returns the
latest rating and link counts, the changes and the history. It takes
`months` (how far back the history goes, 12 by default, up to 120).

Each site in `sites_list` and `sites_get` also has a `domain_rating`
field, which is `null` until the first check.

## Privacy

This feature sends nothing about your site or your visitors to anyone. We
look your domain up in a monthly data file that rates every domain on the
web, and the lookup does not say which domain we were looking for.