# Goals, funnels and more reports

> An overview of the reports beyond the dashboard: goals, funnels, journeys, campaigns, A/B experiments, Web Vitals, uptime, Search Console and AI crawlers.

The reports beyond the Overview:

| Report | What it answers |
|---|---|
| [Goals](/docs/features/goals) | How many visits converted, and from where? |
| [Funnels](/docs/features/funnels) | Where do people drop out of a multi-step flow? |
| [Journeys](/docs/features/journeys) | What do people do before and after a page? |
| [Campaigns](/docs/features/campaigns) | Which campaigns pay off, including cost, CPA and ROAS? |
| [Experiments](/docs/features/experiments) | Which variant converts better, and is it significant? |
| [Performance](/docs/features/performance) | How fast do pages feel to real visitors (Web Vitals)? |
| [Uptime](/docs/features/uptime) and [status pages](/docs/features/status-pages) | Is the site up, and how do we tell customers? |
| [Search Console](/docs/features/search-console) | Which search queries bring visits that convert? |
| [AI crawlers](/docs/features/ai-crawlers) | Which AI bots read the site, and which pages? |
| [Click maps](/docs/features/click-maps) | Which elements get clicked? |