# Create your first conversion goal

> Track conversions with a goal: count a thank-you page visit or a custom event such as a signup, match paths by prefix, glob or regex, and see all your history.

A **goal** marks a visit as converted when something happens: a thank-you
page is viewed, a signup event fires, a visitor scrolls far enough, clicks
an outbound link or downloads a file.

Goals are evaluated when you query, not when data is collected, so a new
goal immediately shows results for your whole history.

## A page-visit goal

1. Go to **Goals → New goal** in the site menu.
2. Choose **Page visit** and enter the path, e.g. `/thank-you`. You can
   match exactly, by prefix, with a glob (`/blog/*/subscribed`) or with a
   regular expression.
3. Save. Conversions and the conversion rate appear on the goal list and
   in the Conversions panel of the Overview.

## An event goal

Send a custom event from your page:

```js
privatus.track('Signup', { plan: 'pro' })
```

Then create a goal of type **Event** with the name `Signup`. Add property
conditions (for example `plan is pro`) to narrow it.

Full options, including values and counting, are in [Goals](/docs/features/goals).