# Conversion funnels

> Build conversion funnels from pages, events and goals, see how many visits complete each step and where the rest go, with breakdowns and time between steps.

## Build a funnel

**Funnels → New funnel** in the site menu (or Site settings → Funnels).

- **Steps:** 2 or more (up to 5 on Free, 10 on Pro, 20 on Business). Each
  step is one of:
  - a **page** (exact, starts with, glob or regex),
  - an **event**, optionally with property conditions,
  - an existing **goal**.
- **Names** for steps (optional).
- **Order:** *strict* (steps must happen in order) or *any* order.
- **Window:** within the same **visit**, or the same **day**.

Funnels are calculated at query time, so they work on your history too.

## The report

- A bar per step with the count, the conversion from the previous step,
  the conversion from the first step, and the drop-off.
- The median time between steps.
- **Where they went instead**: click a drop-off to see the top next pages
  of visits that didn't continue.
- Breakdown by channel, device, country, browser, OS, UTM source or UTM
  campaign, and a comparison period.

## Limits

Free: 3 funnels per site, up to 5 steps. Pro: unlimited funnels, 10 steps.
Business: unlimited funnels, 20 steps.