# Google Search Console and Bing integration

> Connect Google Search Console and Bing Webmaster Tools to see queries, clicks, impressions and rankings next to the visits and conversions each page brings.

## Connect

Open the site's **Search** page (also linked from **Site settings →
Integrations**). Click **Connect with Google**, grant **read-only**
access, and choose the property that matches the site. Connecting,
syncing and disconnecting need the `sites.manage` permission.

### Bing Webmaster Tools

Bing connects with your own Bing Webmaster API key:

1. Sign in to [Bing Webmaster Tools](https://www.bing.com/webmasters) with
   the account where the site is verified. Only sites verified in that
   account appear in the list.
2. Click **Settings** (the gear icon) > **API access** > **API Key**, and
   copy your key.
3. On the **Search** page, switch to the **Bing Webmaster Tools** tab, paste
   the key and click **Load sites**.
4. Pick the site and click **Connect**.

We store your key encrypted and only use it to read search performance for
the site you choose. It is never shown again or returned by the API. You can
revoke it in Bing Webmaster Tools at any time. If Bing stops accepting it,
the Search page asks you to paste a new one, and connecting again with a new
key replaces the old one. Each site has its own key.

Over the [API](/docs/api) or MCP, send `bing_api_key` with `provider: bing`
to `POST /sites/{site}/search/properties` (`search_properties`, lists the
sites) and `POST /sites/{site}/search/connections` (`search_connect`).
`search_report`, `search_sync` and `search_disconnect` read the report,
start an import and disconnect. Google has to be approved in the browser
first.

The first import brings in the last 90 days. After that we sync the data
daily, and **Sync now** imports straight away. Search engines publish it
with a delay of two to three days, so the most recent days are always
empty, and the report shows a warning for them.

Disconnect at any time. The synced data, and for Bing your stored API key,
is deleted with the connection.

## The report

Switch between **Google Search Console** and **Bing Webmaster Tools**
with the tabs. The dashboard's date range applies.

- **Totals** and **Clicks by day**: clicks, impressions, click-through
  rate and average position.
- **Top queries**, **Countries** and **Devices**, each with clicks,
  impressions, click-through rate and average position (the top 25 rows).
- **Landing pages:** each page's search clicks next to the Privatus Analytics
  visits that entered on that page in the same period (from any source),
  with their bounce rate and conversions. A visit converts when it
  completes any of the site's goals. This is an aggregate join by path.
  Nothing about individual people is involved.
- **Opportunities:** the ten queries with the most impressions that have
  at least 100 impressions and a click-through rate under 2%, and the ten
  pages with the most impressions at an average position of 8 to 20.

### Bing reports queries and pages by week

Bing gives daily numbers only for the whole site. The totals and the
**Clicks by day** chart use those. Bing reports queries and pages once a
week, and only the top ones, so those tables add up to less than the
totals, and a short period can show fewer rows than you expect.

## Why search numbers don't match visits

Search clicks come from Google or Bing, visits from your site. They differ
because of blockers, visitors who leave before the page loads, bots, and
the search engines' own anonymised-query filtering.