# Automatic traffic insights

> Insights automatically detects notable changes in your traffic, such as a source sending more visitors or a page losing views, against your site's own history.

**Insights** looks for notable changes this week compared with the usual
pattern: a source that suddenly sends more visitors, a page whose traffic
dropped, a goal whose conversion rate moved, a country or campaign that
appeared. Each insight links to the dashboard view that shows it.

Insights compare against a baseline built from your own history, so they
get better as a site collects more data. Use
[alerts](/docs/reports/alerts) with the *anomaly* rule to be notified about
changes like these as they happen.