# Google Search Console and Bing integration

> Connect Google Search Console and Bing Webmaster Tools to see queries, clicks, impressions and rankings next to the visits and conversions each page brings.

## Connect

Open the site's **Search** page (also linked from **Site settings →
Integrations**): sign in with Google, grant **read-only** access, and choose the
property that matches the site.

### Bing Webmaster Tools

Bing connects with your own Bing Webmaster API key:

1. Sign in to [Bing Webmaster Tools](https://www.bing.com/webmasters) with
   the account where the site is verified. Only sites verified in that
   account appear in the list.
2. Click **Settings** (the gear icon) > **API access** > **API Key**, and
   copy your key.
3. On the **Search** page, switch to the **Bing Webmaster Tools** tab, paste
   the key and click **Load sites**.
4. Pick the site and click **Connect**.

We store your key encrypted and only use it to read search performance for
the site you choose. It is never shown again or returned by the API. You can
revoke it in Bing Webmaster Tools at any time. If Bing stops accepting it,
the Search page asks you to paste a new one, and connecting again with a new
key replaces the old one. Each site has its own key.

Over the [API](/docs/api) or MCP, send `bing_api_key` with `provider: bing`
to `POST /sites/{site}/search/properties` (list the sites) and
`POST /sites/{site}/search/connections` (connect).

We sync the data daily. Search engines publish it with a delay of two to
three days, so the most recent days are always empty, and the report shows a
warning for them.

Disconnect at any time. The synced data, and for Bing your stored API key,
is deleted with the connection.

## The report

- **Queries, pages, countries and devices**, each with clicks,
  impressions, click-through rate and average position.
- **Landing page join:** each page's search clicks next to its Privatus Analytics
  visits, bounce rate and conversions. This is an aggregate join by page
  URL. Nothing about individual people is involved. It answers "which
  queries lead to pages that convert?".
- **Opportunities:** queries with many impressions but a low click-through
  rate, and pages ranking in positions 8 to 20 that could reach page one.

### Bing reports queries and pages by week

Bing gives daily numbers only for the whole site. The totals and the
**Clicks by day** chart use those. Bing reports queries and pages once a
week, and only the top ones, so those tables add up to less than the
totals, and a short period can show fewer rows than you expect.

## Why search numbers don't match visits

Search clicks come from Google or Bing, visits from your site. They differ
because of blockers, visitors who leave before the page loads, bots, and
the search engines' own anonymised-query filtering.