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전환 퍼널: 고객을 어디서 놓치는지 정확히 확인하세요

동영상 7 / 15 · 2:21

고객을 어디서 놓치는지 정확히 보여 주는 전환 퍼널: 목표를 정하고 단계를 나열하면 사람들이 포기하는 단계가 눈에 띕니다. 쿠키로 누구를 따라다닐 필요도 없습니다.

대본

Your traffic went up last month. Your sales didn't. Somewhere between your homepage and your checkout, people are leaving, and you can't see where.

I'm James, founder of Privatus Analytics. Let me show you exactly where you're losing them.

Every visitor who leaves before buying is someone you already paid to bring in. The ad, the blog post, the email that got them there. All of it spent, and then they're gone at the last step. Say a hundred people reach your product page and four buy. Where did the other ninety-six go? Cart? Checkout? The shipping page? Most analytics can't tell you. It shows you popular pages, not the path between them. So you guess. You redesign the checkout, because that's what everyone redesigns. Three weeks later, nothing's changed, because the leak was on the cart page all along. The tools that do show funnels usually follow each person with cookies, across days and devices. A lot of watching, just to find one broken step. And everyone who declined the banner is missing from the very funnel you're trying to fix.

With Privatus Analytics, you start by saying what success looks like. A purchase, a signup, a booked call. The moment you save it, your goal shows its full history. No waiting a month to see results. Add the value of each sale, and you see the money, not just the count. Now line up the steps your customers take. Product page, cart, checkout, thank you. Instantly, you see how many people make it through each step, and the step where they give up stands out. Click it, and see where those people went instead. Mobile? One campaign? One country? Break it down and find out. And you do all of this without following anyone. A funnel here is one visit, with no cookies, no profiles, and nobody tracked across days. Every visitor is in it, including the ones other tools miss.

No more guessing where your customers go. You know the one step that's costing you sales, and you fix that one. And you found it without watching a single person.

Find the leak in your funnel today. Start free at privatusanalytics.com.

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