跳到正文
Privatus Analytics

转化漏斗:看清客户究竟在哪里流失

第 7 个视频,共 15 个 · 2:21

清楚显示客户在哪里流失的转化漏斗:设定目标,排好步骤,人们放弃的那一步一目了然,而且无需用 Cookie 跟踪任何人。

文字稿

Your traffic went up last month. Your sales didn't. Somewhere between your homepage and your checkout, people are leaving, and you can't see where.

I'm James, founder of Privatus Analytics. Let me show you exactly where you're losing them.

Every visitor who leaves before buying is someone you already paid to bring in. The ad, the blog post, the email that got them there. All of it spent, and then they're gone at the last step. Say a hundred people reach your product page and four buy. Where did the other ninety-six go? Cart? Checkout? The shipping page? Most analytics can't tell you. It shows you popular pages, not the path between them. So you guess. You redesign the checkout, because that's what everyone redesigns. Three weeks later, nothing's changed, because the leak was on the cart page all along. The tools that do show funnels usually follow each person with cookies, across days and devices. A lot of watching, just to find one broken step. And everyone who declined the banner is missing from the very funnel you're trying to fix.

With Privatus Analytics, you start by saying what success looks like. A purchase, a signup, a booked call. The moment you save it, your goal shows its full history. No waiting a month to see results. Add the value of each sale, and you see the money, not just the count. Now line up the steps your customers take. Product page, cart, checkout, thank you. Instantly, you see how many people make it through each step, and the step where they give up stands out. Click it, and see where those people went instead. Mobile? One campaign? One country? Break it down and find out. And you do all of this without following anyone. A funnel here is one visit, with no cookies, no profiles, and nobody tracked across days. Every visitor is in it, including the ones other tools miss.

No more guessing where your customers go. You know the one step that's costing you sales, and you fix that one. And you found it without watching a single person.

Find the leak in your funnel today. Start free at privatusanalytics.com.

更多相关内容:转化漏斗:看清客户究竟在哪里流失

开始无 Cookie 的衡量

没有 Cookie,没有指纹识别,统计无需同意横幅。

您的第一个工作区从 14 天免费 Pro 开始。之后它会转为免费套餐,包含每月 10.000k 个事件、3 个站点和 3 个月的历史数据。无需银行卡。