Privatus Analytics vs Google Analytics 4

Google Analytics is free. You pay with your visitors. Here's what I'd use instead, and the honest reasons why.

I'm James, founder of Privatus Analytics. I built it because I didn't want to be the reason Google knew my customers.

Here's what actually happens when someone opens your site with Google Analytics on it. A cookie goes onto their device. Their visit, their pages and their device are sent to Google. Google is an advertising company. Its business is knowing what people do, and your site just helped. Your visitors never agreed to that. They came to you. Then there's what you get in return. A tool built for analysts, where the one number you want is buried under reports you never asked for. You open it less and less. Decisions go back to gut feeling. In much of the world it needs a consent banner, so a chunk of your traffic says no and disappears. And some of what's left isn't human. You can't tell how much. Free, it turns out, is the most expensive option you have.

Privatus Analytics uses no cookies, no fingerprinting, and never stores anyone's IP address. Your visitors' data is used to show you your analytics, and for nothing else. Never sold, never shared, never used for ads. The tracker is open source, so you can check. One line on your site, and everything is on one screen. Who came, where from, what they read, what they did. Click anything to filter. Every visitor is counted, and machine learning sorts the real people from the bots. Your Google Analytics history imports in a few clicks and sits on the same chart, so you lose nothing by leaving. Now the honest part. If you run Google Ads and want audiences and remarketing, Google Analytics does that, and we never will. If you want to understand your website and keep your visitors out of an advertising business, this is the one.

You see your whole audience, on one screen, and nobody else does. Your customers get to visit you without being followed home. And you stop paying for free analytics with other people's privacy.

See your whole audience without handing it to Google. Start free at privatusanalytics.com.