Compare
Privatus Analytics vs Google Analytics 4
GA4 is free and deeply integrated with Google's advertising products. It identifies users with cookies, so in much of the world it needs consent first. Privatus Analytics measures without cookies or user IDs.
Last verified September 29, 2026 against GA4’s public website
Where Privatus Analytics differs
- No cookies and no user identifiers, so no consent banner is needed for measurement in most setups
- You see all your traffic, not only visitors who accepted cookies
- One screen with clear definitions instead of configurable reports
- Data is used only to provide your analytics, never for advertising
Where GA4 may suit you better
- Free at any volume on the standard version
- Deep integration with Google Ads and other Google products
- User-level analysis and audiences, where you have a legal basis
Side by side
| Privatus Analytics | Google Analytics 4 | |
|---|---|---|
| Price | Free up to 10k events a month, Pro from $9 a month for up to 250k | Free standard version, paid GA4 360 for enterprises |
| Cookies | None | Sets first-party cookies to recognize returning browsers |
| Consent in the EU/UK | Designed for measurement without consent. Each site owner assesses their own position | Generally requires consent where cookies need it. Consent Mode can model some missing data |
| User identifiers | None. Visits last at most one day | Client ID cookie, optional User-ID and Google signals |
| Data retention | 6 months on Free, unlimited while subscribed on paid plans | User- and event-level data kept 2 or 14 months on the standard version (aggregate reports persist) |
| Advertising integration | None, by design | Extensive (Google Ads, audiences, remarketing) |
| Data processor | Privatus Analytics (stored and processed in the US, IPs never stored) |
Sources
- Google Analytics Help, data retention (support.google.com)
- Google Analytics developer docs, cookie usage (developers.google.com)
- Google Marketing Platform, Analytics (marketingplatform.google.com)
Privatus Analytics is not affiliated with, endorsed by or sponsored by Google Analytics 4. Product names are trademarks of their owners and are used only to identify the products compared. Facts about Google Analytics 4 come from its public website on the date shown and may have changed since. If you spot an error, tell us and we'll fix it.
Switching? Read the migration guide for GA4.
Start measuring without cookies
No cookies, no fingerprinting and no consent banner needed for measurement.
The free plan includes 10k events a month, 10 sites, 3 team members and 6 months of history. No card required.