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Migration guide

Migrate from Google Analytics 4

The GA4 importer connects with read-only Google access and copies daily aggregates (visitors, visits, pageviews, pages, sources, countries, devices, browsers and operating systems) for the date range you choose.

Import method: GA4 importer (Google sign-in, read-only)

Steps

  1. 1

    Create a free account and add your site

    Sign up and add the domain. The Free plan needs no card.

  2. 2

    Add the Privatus Analytics snippet next to your current tool

    Run both for two to four weeks so you can compare numbers and check goals before switching.

  3. 3

    Recreate goals and funnels

    Goals apply retroactively in Privatus Analytics, so goals you define now also cover the data collected since you installed the snippet.

  4. 4

    Connect Google Analytics

    In Site settings, Imports, choose Google Analytics 4, sign in with Google and grant read-only access. Pick the GA4 property to import.

  5. 5

    Choose the date range

    Import everything up to the day before you installed Privatus Analytics, so the two datasets don't overlap.

  6. 6

    Recreate conversions as goals

    The importer copies traffic, not events. Recreate your GA4 key events as Privatus Analytics event goals and page-based conversions as page-visit goals. Goals apply retroactively to the data collected since you installed the snippet.

  7. 7

    Review, then remove GA4

    Compare a few weeks of numbers, then remove the GA4 tag. If analytics was the only reason for your cookie banner, check with your privacy team whether you still need it.

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The free plan includes 10k events a month, 10 sites, 3 team members and 6 months of history. No card required.

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