Migration guide
Migrate from Google Analytics 4
The GA4 importer connects with read-only Google access and copies daily aggregates (visitors, visits, pageviews, pages, sources, countries, devices, browsers and operating systems) for the date range you choose.
Watch: Switch from Google Analytics in 10 minutes (start to finish) (1:56)
Switch from Google Analytics in ten minutes: add your site, paste one line next to the Google tag, import your history, recreate conversions as goals.
Transcript
You've wanted to leave Google Analytics for a year. The switch takes ten minutes. Here it is, start to finish.
I'm James, founder of Privatus Analytics. Watch the clock. You'll be done before it runs out.
What keeps people on Google Analytics isn't love. It's fear. Fear of losing years of history. Fear the numbers won't match and nobody will trust them. Fear of an afternoon lost to setup that goes wrong. So the switch sits on the list for another quarter, and another. Meanwhile every visit keeps going to an advertising company, behind a banner that costs you visitors every day. And there's a quieter risk. Everything Google Analytics holds about your visitors is held somewhere, by someone, and you'd be the one explaining it if that ever went wrong. A year of that, for want of ten minutes.
Minute one. Create an account and add your site. Minute two. Copy one line and paste it next to your Google Analytics tag. Keep both for now. Your first visitor appears within seconds. Minute three. Bring your history. Connect Google with read-only access, pick your property, choose the dates, and the import runs by itself onto the same chart. Minute five. Recreate your conversions as goals. A purchase, a signup, a booked call. Goals here apply backwards, so they cover everything since you pasted the line. Now run both tools for a few weeks and compare. Expect more visitors here, because nobody had to click accept to be counted. Minute ten. Remove the Google tag. If analytics was the only reason for your banner, ask whoever handles your privacy whether it can go too. From here on, no visit goes to Google. Nothing about your visitors is stored that could ever leak, because IP addresses are never kept and there are no profiles.
Your history came with you. Your numbers got more complete, not less. There's nothing stored about your visitors to lose sleep over. And the thing you put off for a year took ten minutes.
Start the clock. Start free at privatusanalytics.com.
Import method: GA4 importer (Google sign-in, read-only)
Steps
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1
Create a free account and add your site
Sign up and add the domain. The Free plan needs no card.
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2
Add the Privatus Analytics snippet next to your current tool
Run both for two to four weeks so you can compare numbers and check goals before switching.
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3
Recreate goals and funnels
Goals apply retroactively in Privatus Analytics, so goals you define now also cover the data collected since you installed the snippet.
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4
Connect Google Analytics
In Site settings, Imports, choose Google Analytics 4, sign in with Google and grant read-only access. Pick the GA4 property to import.
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5
Choose the date range
Import everything up to the day before you installed Privatus Analytics, so the two datasets don't overlap.
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6
Recreate conversions as goals
The importer copies traffic, not events. Recreate your GA4 key events as Privatus Analytics event goals and page-based conversions as page-visit goals. Goals apply retroactively to the data collected since you installed the snippet.
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7
Review, then remove GA4
Compare a few weeks of numbers, then remove the GA4 tag. If analytics was the only reason for your cookie banner, check with your privacy team whether you still need it.
Start measuring without cookies
No cookies, no fingerprinting and no consent banner needed for measurement.
Your first workspace starts with 14 days of Pro, free. After that it moves to the free plan, with 10k events a month, 3 sites and 3 months of history. No card required.