The Google Analytics alternative without cookies
Understand your traffic from real humans (not bots), without spying while being GDPR compliant.
No card required. Set up in 60 seconds.
Helping great companies, agencies and builders better understand their marketing and their customers
Get numbers and tasks done without a dashboard.
Connect your AI assistant over MCP
Ask which campaign deserves more budget. Your assistant finds the winner and sets up the follow-up.
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Maya, Growth marketer
Which campaign drove the most signups last week, and is it worth more budget?
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AI assistant is working in Privatus Analytics
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Done
stats_breakdownby utm_campaign, last 7 days -
Done
goals_listfinds the Signup goal
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Done
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Signups by campaign, last 7 days Campaign Signups Conversion podcast-sponsor 148 6.8% linkedin-ads 121 2.9% newsletter-sept 96 4.1% podcast-sponsor wins, converting at 6.8%, more than twice LinkedIn Ads. Try 20% more budget and compare next week.
No cookie banner. No Big Tech.
A Google Analytics alternative without cookies
See your visitors, sources, pages and conversions without cookies, fingerprinting or stored IP addresses, so there is no banner to put in front of them.
Sell more with social proof.
Collect, manage and display testimonials
Collect testimonials with a form, approve them in one inbox and show them on your site with a widget or a Wall of Love.
Cleaner numbers you can trust, so you make better decisions.
Advanced bot detection with machine learning
Known bots are filtered out on every plan. On Pro and up a machine learning model scores every visit, so you see how much of your traffic is real people.
Better SEO and a better experience for your visitors.
Performance from real users
Core Web Vitals measured on your real visitors, by page and device, so you fix the pages that are slow for people and not only in a lab test.
Better SEO and a better experience, page by page.
A site audit that tells you what to fix
A crawler finds broken links, missing tags and slow pages, and ranks them by the traffic each page gets.
Know right away when something good or bad happens.
Alerts when something unusual happens
Get an email, or a Slack message on Pro, when traffic spikes or drops, a goal takes off, a new referrer shows up or your site goes down.
Find out which version of a page wins.
A/B and split URL tests without cookies
Test a headline, a layout or a whole page against another version. Visitors are split without cookies, and the results show which one converts better, so you decide with data.
Questions people ask before they start
Is there a free plan?
Yes, and you don't need a card. Free counts 10,000 events a month on up to 3 websites, and keeps 3 months of history. Your first workspace also gets 14 days of Pro for free. When those days end, you stay on Free unless you choose to pay.
How is this different from Google Analytics?
Google Analytics uses cookies, so many sites have to ask visitors for permission first. Lots of people say no, and those visits are lost. Privatus Analytics uses no cookies and stores no IP addresses, so you count every visit without asking. Bots are taken out before anything is counted. The same account also collects testimonials, checks your site for broken pages and tells you when something changes.
Do I need a cookie pop-up for it?
Not for Privatus Analytics. In many countries, the law says a site must ask visitors before it saves cookies or similar data on their device. We save nothing on the visitor's device, so there is nothing to ask about. If your site uses other tools that do save cookies, you may still need a pop-up for those.
Is it GDPR compliant?
The GDPR is the privacy law of the European Union. We built Privatus Analytics so you can use it in line with it: IP addresses and browser details are used only for a moment and never stored, and nothing is kept that can point to one person. How you use it matters too.
Where is my data kept?
On servers in the United States. We plan to add a European option.
Do I need to know how to code?
No. You paste one short line of code into your site, and it is small enough that your pages stay fast. There are step-by-step guides for 81 website builders and tools, such as WordPress, Shopify, Wix and Webflow.
Can I bring my Google Analytics data with me?
Yes. You can bring in your history from Google Analytics 4, from old Universal Analytics files and from the files you download from Plausible, Fathom, Matomo and other tools. Bringing data in is free and never counts toward your plan.
What counts as an event?
Each page a visitor opens is one event, and so is each action you choose to track, like a button click or a sign-up. Bots, speed measurements, uptime checks, imports and API calls never count.
What happens if I go over my monthly limit?
You never get a surprise bill. We email you at 80% and again at 100%. At 100% we stop counting new visits until the 1st of the next month, or until you move to a bigger plan. Your site keeps working, and all your reports stay.
Can I use one plan for several websites?
Yes. Free covers 3 websites. Pro and Business cover as many as you like, all sharing one monthly number of events.
How long do you keep my data?
Free keeps 3 months of history. Pro and Business keep everything for as long as you have the plan. You can download your raw data on any paid plan.
Can I invite my team?
Free is for one person. On Pro and Business you can invite as many people as you like and choose what each person can see and change.
Can customers send me video testimonials?
Yes, on Pro and Business. Customers record a video on their phone or computer, with no app and no account. A video can be up to 2 minutes long on Pro and 10 on Business. Free collects written testimonials.
Can I bring in the reviews I already have?
Yes, from 12 review sites, such as Trustpilot, G2 and Capterra, plus any web page and any spreadsheet. Imported reviews never count toward your plan. You can also move over from Senja or Testimonial.to in a few clicks.
Can I use it with my AI assistant?
Yes. Connect an AI assistant like Claude or ChatGPT, then ask it about your numbers in plain words. It can also set up goals and reports for you. Developers get a full API for the same things.
Can I use it for my clients' websites?
Yes. Give each client their own site and invite them to see it. On Business you can put your own name, logo and colors on shared dashboards and email reports.
Can I cancel at any time?
Yes, in a couple of clicks. You keep your plan until the end of the time you paid for, then you move to Free. We don't make you call or email anyone.
Start free in 60 seconds
Add one script tag and see your first visitor within seconds. Free for your first 10k events a month.
No card required. Set up in 60 seconds.