Pricing
Simple web analytics pricing, with no surprise charges
Pay for events a month, a pageview, a custom event or an ad impression. Every plan has the core analytics, all sites and members share one allowance, and we never charge automatically for going over.
250k events a month: Pro at $9/month.
Not sure? Your current pageviews plus custom events is a good estimate. GA4 users can add up “page_view” and custom events for a typical month. See the docs.
Free
For personal sites, side projects and small sites.
10k events a month (20k with the optional badge)
- 3 sites, for one personTrack up to 3 websites in one workspace.
- 3 months of historyReports go back 3 months. Older data is removed on a rolling basis.
- 10 goals and 3 funnels per siteA goal counts a signup, purchase or other key action. A funnel shows where visitors drop off between steps.
- Events with properties, journeys, live viewSend custom events with details such as plan or variant, see the paths visitors take through your site, and watch visits as they happen.
- Basic bot filteringKnown bots, automated browsers and data center traffic are kept out of your reports.
- 1 A/B test at a timeTest a page against one other version without cookies, and get a winner with statistical significance. One experiment runs at a time.
- 5 new testimonials a monthCollect testimonials with a form and show them in widgets and on a Wall of Love. Up to 5 new ones a month, and imports never count.
- 3 uptime checks, Web VitalsWe check that your site responds every 5 minutes, and measure real page speed on a sample of visits.
- No card, no badge requiredSign up without a payment card. Showing our badge is optional and doubles your free events.
More than that? Pro covers up to 250k events a month from $9/month.
Start freePro
Most popularFor growing sites, SaaS teams and online stores.
Up to 250k events a month
- 14 days free, no cardYour first workspace starts with 14 days of Pro, with every feature on. After that it moves to the Free plan unless you pick a plan, and nothing you set up is deleted.
- Unlimited sites and membersAdd every site and invite the whole team. Nothing is charged per site or per seat.
- Unlimited history while subscribedAll of your data is kept for as long as you are subscribed.
- Advanced Bot Detection and ScoringUses machine learning to tell people from bots. Every visit gets a bot score in real time, so you can filter reports and experiment results to likely humans only.
- Unlimited goals, funnels up to 10 stepsCount every key action, and follow visitors through funnels of up to 10 steps.
- Unlimited A/B tests with up to 10 versionsRun as many experiments as you like, steer visitors to the leading version, choose who takes part and schedule the start.
- 1,000 new testimonials a monthCollect up to 1,000 new testimonials a month, with video and audio up to 2 minutes, and show them in widgets and on a Wall of Love. Imports never count.
- Raw event export, expiring links and embedsDownload every event as a file, share dashboards with links that expire on their own, and embed them in your own pages.
- 20 uptime checks every minuteWe check up to 20 sites, APIs or SSL certificates every minute and alert you when one fails.
- Email support within 1 business dayWrite to us and a person answers within one business day.
- Traffic rules, 1 status page, 3 custom dashboardsLeave out your own visits, a country or an IP range. Publish a status page from your uptime checks. Build your own dashboards across sites.
Business
For agencies, larger teams and security requirements.
Up to 250k events a month
- Everything in ProEvery Pro feature and limit, plus what is listed here.
- 10,000 new testimonials a monthUp to 10,000 new testimonials a month, plus request emails sent through your own email provider, review markup for search engines and translations. Imports never count.
- SSO (SAML/OIDC), SCIM and custom rolesMembers sign in through your identity provider, accounts are created and removed for you, and you define your own roles.
- White label for dashboards and reportsDashboards and email reports carry your logo, colors and domain instead of ours.
- Scheduled warehouse exportEvents are pushed to your data warehouse or storage bucket on a schedule.
- 100 uptime checks every 30 secondsWe check up to 100 sites, APIs or SSL certificates every 30 seconds.
- 99.9% SLA and priority supportA written uptime commitment of 99.9%, and your messages are answered first.
- Campaign costs with CPA and ROASCost per acquisition and return on ad spend for each campaign, from what you spent.
- 10 status pages with subscribers, unlimited dashboardsStatus pages on your own domain that email subscribers about incidents, and as many custom dashboards as you need.
Enterprise
For very high volume and custom contracts.
Annual contracts, negotiated volume
- Everything in BusinessEvery Business feature and limit, plus what is listed here.
- 100,000 new testimonials a monthUp to 100,000 new testimonials a month, with every Testimonials feature. Imports never count.
- Custom retention and limitsKeep data for as long as your policy says, with limits sized to your traffic.
- 99.95% SLA and a named contactA higher written uptime commitment, and one person who knows your account.
- Negotiated DPA and security reviewWe review and sign your own data processing agreement and answer your security questionnaire.
- Dedicated or EU region when availableYour data on infrastructure of its own, or in an EU region once one is offered.
Prices include VAT or sales tax. The price you see is the price you pay. Prices are in US dollars, and yearly billing is 10 times the monthly price.
Price ladder
| Events a month | Pro monthly | Pro yearly | Business monthly | Business yearly |
|---|---|---|---|---|
| Up to 250k | $9 | $90 | $49 | $490 |
| Up to 500k | $14 | $140 | $49 | $490 |
| Up to 1M | $19 | $190 | $49 | $490 |
| Up to 2M | $29 | $290 | $58 | $580 |
| Up to 5M | $59 | $590 | $118 | $1,180 |
| Up to 10M | $99 | $990 | $198 | $1,980 |
| Up to 20M | $169 | $1,690 | $338 | $3,380 |
| Up to 50M | $349 | $3,490 | $698 | $6,980 |
| Up to 100M | Business only | - | $1,190 | $11,900 |
| More than 100M | Enterprise: contact us | |||
What counts as an event
- Pageviews (including single-page app route changes)
- Custom events, including revenue events
- Ad impressions (viewable impressions and clicks are not counted again)
Never counted
- API and MCP requests
- Web Vitals measurements
- Click map hits
- Uptime checks
- Imported historical data
- Bots and hits blocked by your traffic rules
- Engagement pings (time on page, scroll depth)
No surprise charges, ever
- We email you at 80% of your monthly allowance, with a link to upgrade.
- At 100%, we pause collection and email you again. Your sites keep working and your data stays.
- Collection resumes on the 1st of the next month, or right away when you upgrade.
- We never charge you more unless you choose to upgrade.
Prefer never to pause? Turn on automatic upgrades in billing settings and we'll move you to the next tier at the limit and charge the difference. Off by default.
Compare plans
| Free | Pro | Business | Enterprise | |
|---|---|---|---|---|
| Events a monthPageviews and custom events across all your sites | 10k | 250k to 50M | 250k to 100M | Custom |
| SitesTrack every site, app and landing page in one place | 3 | Unlimited | Unlimited | Unlimited |
| Team membersBring your whole team into the same dashboards | 1 | Unlimited | Unlimited | Unlimited |
| Data historyKeep history for year-over-year comparisons | 3 months | Unlimited while subscribed | Unlimited while subscribed | Custom |
| Goals per siteMeasure every signup, purchase and key action | 10 | Unlimited | Unlimited | Unlimited |
| Funnels per siteFind where visitors drop off before converting | 3 | Unlimited | Unlimited | Unlimited |
| Steps per funnelFollow longer journeys from first visit to purchase | 5 | 10 | 20 | 20 |
| Event property keys per siteBreak events down by plan, variant or any detail | 10 | Unlimited | Unlimited | Unlimited |
| Scheduled email reportsSend scheduled summaries to your team and clients | 3 | Unlimited | Unlimited | Unlimited |
| Uptime and SSL checksWatch more sites, APIs and SSL certificates | 3 | 20 | 100 | Custom |
| Check intervalHear about downtime sooner | Every 5 min | Every 1 min | Every 30 s | Every 30 s |
| Web VitalsSee real-user page speed on more visits | 10% sample | Configurable | Configurable | Configurable |
| AI assistant questions a monthAsk questions about your traffic in plain English | 5 | 20 | 100 | Custom |
| API requestsBuild dashboards and automations on your data | 1,000 an hour | 5,000 an hour | 20,000 an hour | 100,000 an hour |
| Alert channelsGet alerts where your team already works | Email, Slack, Teams, Discord, Webhook, Browser push | Email, Slack, Teams, Discord, Webhook, Browser push, PagerDuty, Opsgenie | Email, Slack, Teams, Discord, Webhook, Browser push, PagerDuty, Opsgenie | |
| Expiring share links and embedsShare client dashboards that expire on their own | - | |||
| Raw event exportDownload every event for your own analysis | - | |||
| Scheduled warehouse exportSync events to your data warehouse on a schedule | - | - | ||
| SSO (SAML/OIDC) and SCIMSign in through your identity provider and sync users | - | - | ||
| Custom rolesGive each person exactly the access they need | - | - | ||
| Require two-factor authenticationMake every member use an authenticator app or passkey | - | - | ||
| SSO-restricted share linksShare dashboards only with people in your organization | - | - | ||
| Audit logSee who changed what, and when | - | 30 days | 1 year | Custom |
| White labelPresent reports under your own brand | - | - | ||
| On-site surveysAsk your visitors why, not just what they did | 1 | Unlimited | Unlimited | Unlimited |
| Survey responses a monthCollect more answers every month | 10 | Unlimited | Unlimited | Unlimited |
| Survey themes with AILet AI group written answers into themes | - | - | ||
| SEO site auditFind broken links, missing tags and slow pages on more of your site | 100 pages per audit | 1,000 pages per audit | 10,000 pages per audit | Custom |
| Site audit scheduleCatch new SEO problems within a week | Monthly | Weekly | Weekly | Weekly |
| Experiments (A/B and split URL tests)Test a page against another version and see which converts better | 1 | Unlimited | Unlimited | Unlimited |
| Pages per experimentCompare several versions of a page at once | 2 | Unlimited | Unlimited | Unlimited |
| Experiment targeting, steering and schedulingChoose who takes part, steer visitors to the leader and schedule the start | - | |||
| Reports for tests run with another toolReport on tests you run with another tool | - | - | ||
| Sponsor reports for ad placementsGive each sponsor a live report of their ads | - | |||
| Campaign costs, CPA and ROASCompare what a campaign cost with what it earned | - | - | ||
| Custom dashboardsBuild your own views across sites | 1 | 3 | Unlimited | Unlimited |
| Status pagesShow customers that your services are up | - | 1 | 10 | Unlimited |
| Status page subscribers and custom domainEmail subscribers about incidents, on your own domain | - | - | ||
| Traffic rules (allow and block lists)Leave out your own visits, a country, an IP range or a referrer | - | |||
| Traffic quality (visits with real input)Tell visits with real input from visits with none | - | |||
| Basic bot filteringKnown bots, automated browsers and data center traffic are kept out of your reports | ||||
| Advanced Bot Detection and ScoringUses machine learning to distinguish between human traffic and bots. Assigns bot scores in real time and allows you to filter them out. | - | |||
| New testimonials a monthTestimonials collected through forms, requests, the API and by hand. Imports never count | 5 | 1,000 | 10,000 | 100,000 |
| Testimonial request emails, sent through your own email providerAsk customers for a testimonial by email, sent through your own email provider so it arrives from your own address | - | - | ||
| Imports from review platforms a monthBring in the reviews you already have. Spreadsheets and moves from another tool are never limited | 1 | Unlimited | Unlimited | Unlimited |
| Video and audio testimonialsLet customers record or upload a video or an audio clip | Text only | Up to 2 minutes | Up to 10 minutes | Up to 10 minutes |
| Automatic re-sync of imported reviewsNew reviews on a platform arrive by themselves | - | Monthly | Weekly | Weekly |
| Custom CSS on widgets, walls and formsStyle every card to match your site exactly | - | - | ||
| Requests sent after a purchaseConnect Stripe or Paddle and ask each buyer after their purchase | - | - | ||
| Rich snippets (review markup for search engines)Add review markup to a widget, which lets a search engine read your rating. The search engine decides what it shows | - | - | ||
| Low ratings go to private feedbackAn unhappy customer writes to you in private instead of in public | - | - | ||
| Testimonials without our badgeRemove "Collected with Privatus Analytics" from your forms, widgets and walls | - | - | ||
| Smart collectionsCollections that keep themselves current by rules | - | - | ||
| Automatic tagging rulesTag new testimonials by rating, source or words as they arrive | - | - | ||
| Translation of testimonialsTranslate each testimonial into your visitors' languages | - | - | ||
| Custom domain for walls and formsServe your Wall of Love and forms from your own domain | - | - | ||
| Included on every plan | Dashboard, filters, segments, notes, revenue and currencies, journeys, scroll depth, live view and Wallboard, imports, Search Console, DPA | |||
| SupportGet answers when you need them | Community and docs | Email, 1 business day | Priority | Named contact |
| SLAA written uptime commitment for your business | - | - | 99.9% | 99.95% |
The same data is available as JSON at /pricing.json.
Discounts and programs
Nonprofits and education
50% off Pro and Business for registered nonprofits, schools and universities.
Open-source projects
Free Pro, up to 1M events a month, for open-source project sites and docs, after a light review.
Agencies
A partner program with 20% off every workspace you own, per-client access and white label.
Affiliates
25% recurring commission for 24 months on customers you refer.
Pricing questions
Is there a free trial?
Yes. Your first workspace gets 14 days of Pro with no card, Advanced Bot Detection included. After that it moves to the Free plan (10k events a month, 3 sites, 3 months of history) unless you upgrade, and nothing you set up is deleted.
Will I ever get a surprise charge?
No surprise charges, ever. When you reach your monthly limit we pause collection and email you. We never charge you more unless you choose to upgrade, or you turned on automatic upgrades yourself (they are off by default).
What happens when I reach my monthly limit?
We email you at 80% and again at 100%. At 100%, collection pauses for all your sites until the count resets on the 1st of the next month, or until you upgrade. Your sites keep working, visitors never see an error, and your existing data and dashboards stay available.
What is the badge bonus?
If you show a small Privatus Analytics badge on your site, the Free plan allows 20k events a month instead of 10k. It’s optional.
Can I cancel at any time?
Yes. Your plan runs to the end of the period you paid for, then your workspace moves to the Free plan. No questions, no retention calls.
What happens to my data if I cancel?
We keep everything for 60 days so you can reactivate. After that your workspace continues on the Free plan, and data beyond its limits, such as history older than 3 months, is deleted. Deleting a workspace removes its data after 7 days, and copies in backups expire in the normal backup cycle of our managed database service. You can export your raw events at any time while you are on a paid plan.
Which payment methods do you accept?
Payments are processed by Paddle, our merchant of record. Cards are accepted, and Paddle shows the other methods available in your country at checkout.
Do prices include VAT or sales tax?
Yes. Prices include VAT or sales tax. The price you see is the price you pay. Paddle, our merchant of record, works out the tax for your country from that price and shows the breakdown on your invoice. Businesses can add a VAT or tax ID at checkout, and it appears on the invoice.
Can I get invoices, and pay in EUR or GBP?
Yes. Invoices are available as PDFs in billing settings, with your company details and tax ID. Prices are set in US dollars. Where available, checkout shows the price in EUR or GBP.
Do API calls count toward my plan?
No. API and MCP calls never count as events, and neither do Web Vitals, uptime checks, imports or bots.
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Your first workspace starts with 14 days of Pro, free. After that it moves to the free plan, with 10k events a month, 3 sites and 3 months of history. No card required.