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A Shapo alternative, compared fairly
Shapo is a good fit for a shop or local business that wants to pull in reviews from many review sites and show them in a widget, on a free plan or one flat paid plan. Testimonials in Privatus Analytics puts those words where your visitors decide and shows what they did, because it is your site's analytics too. It starts at $9 a month with tax included, and one account covers every brand you run.
Checked on October 09, 2026 against Shapo's own public pages. What they offer may have changed since.
Where Shapo may suit you better
Things Shapo has that Privatus Analytics does not. If one of these matters most to you, choose Shapo.
- A WordPress plugin [11]
- A Wix app [12]
- NPS, feedback and AI surveys next to testimonials, with 1 survey on Free and unlimited surveys on Pro [1]
- A Review Booster page that sends customers to the review sites you choose [13]
- A longer list of places to import from. Their integrations page says 30+ sources [3]
Where Privatus Analytics differs
- You can see what a testimonial did. Privatus Analytics is also your site's analytics, so a goal, a funnel or an experiment on the same page shows it.
- One price covers both. Paid plans start at $9 a month, tax included, and that is the whole of Privatus Analytics.
- You can start with everything you have. Imports never count, and the free plan's 5 new testimonials are counted fresh each month.
- A second brand costs nothing extra. Each brand is a site, with 3 sites on Free and as many as you need on paid plans.
- No kind word is lost. One that arrives over your monthly number waits for you, a deleted one stays in the trash for 30 days, and every edit keeps a history.
- Your visitors are left alone. Widgets, walls and forms set no cookies on their devices.
Side by side
| Testimonials in Privatus Analytics | Shapo, as read on October 09, 2026 | |
|---|---|---|
| Free plan | 5 new testimonials every month, written ones, counted fresh each month. Imports do not count. 3 sites. Team members: 1 (the owner). | Up to 10 testimonials, with unlimited forms and widgets. Shapo branding stays on. [1] |
| Lowest paid price, and tax | Pro from $9 a month, which is the whole of Privatus Analytics. Tax is included in the price. | Pro is $29 a month, or $290 a year, for each workspace. [1] |
| Video testimonials | On Pro, up to 2 minutes a recording, and on Business up to 10 minutes. Free is text only. | Included on Free and Pro. Their blog says the 10 testimonials on Free include video. One video can be up to 5 minutes or 200 MB. [1] [2] |
| Text testimonials | On every plan. 5 new ones a month on Free, 1,000 on Pro and 10,000 on Business. | Included on Free and Pro. Free holds 10 testimonials in total, and Pro states unlimited testimonials. [1] |
| Importing existing reviews | From 12 review platforms, from any web page and from a spreadsheet. Free runs 1 fetched import a month, and paid plans have no limit. Imports never count toward the month. | Their pages disagree on how many sources: the integrations page says 30+, another of their pages says 29, and their page written for AI assistants says 20+. [3] [4] |
| Keeping imports fresh | Monthly on Pro and weekly on Business, with an email when new reviews are found. | Automatic import is on Pro. Their help center says a source is checked for new reviews every 24 hours. [5] [6] |
| Widgets and Wall of Love | As many widgets and walls as you want on every plan. Views are never billed. | Unlimited widgets and unlimited widget impressions on Free and Pro. A Wall of Love page is included. [1] [7] |
| Rich snippets markup | On Business. It is markup that makes a page eligible, and the search engine decides what to show. | Their pages disagree: their comparison with Testimonial.to lists rich snippets as a Yes for Shapo, and their comparison with Senja gives star-rating rich snippets as a reason to choose Senja. Neither page names a plan. [8] [7] |
| Forms | As many forms as you want on every plan. | Unlimited forms on Free and Pro. Custom fields are 2 a form on Free and 10 a form on Pro. [1] |
| Removing the badge, white label | A small badge shows by default on every plan, and Business can switch it off. Your own logo is on every plan. | Shapo branding shows on Free and can be removed on Pro. [1] |
| Custom domain | On Business, on request. Our team sets it up by hand. | On Pro, for the Wall of Love and Review Booster pages. Their release note says it must be a subdomain, because root domains are not supported. [9] |
| A second brand, and team members | Each brand is a site, and sites cost nothing extra: 3 on Free and unlimited on paid plans. Team members: 1 on Free (the owner) and unlimited on paid plans. | Pro is priced for each workspace, and their help center says each workspace has its own billing plan. Their pricing page says one workspace can also hold a few brands or clients, and asks agencies with tens of clients to use separate workspaces or talk to them. [1] [5] |
| Request emails | On Business, sent through your own email provider, so they arrive from your address. Up to 3 follow-ups, each with its own wording and delay, and requests after a purchase. Free and Pro share the form by link, embed, popup and QR code. | Email campaigns are on Pro, with up to 500 emails a month. [1] |
| Organizing | Tags, saved views, collections, search with filters and bulk actions with undo on every plan. Tags that apply themselves and collections that update themselves are on Business. | 20 tags on Free and 100 tags on Pro. A dropdown answer on a form can set a tag. [1] [7] |
| API | On every plan. It covers every page of Testimonials. | Their pages disagree: the help center documents an API that adds, lists, counts and imports testimonials and creates a widget, with importing and widget creation on Pro. Their comparison with Senja lists “Zapier, an API and webhooks” as a reason to choose Senja. [10] [7] |
Sources
- Shapo pricing (shapo.io)
- Shapo blog: video testimonial software (shapo.io)
- Shapo integrations page (shapo.io)
- Shapo page about importing reviews through an API (shapo.io)
- Shapo help center (help.shapo.io)
- Shapo release notes (shapo.io)
- Shapo’s comparison with Senja (shapo.io)
- Shapo’s comparison with Testimonial.to (shapo.io)
- Shapo release note: custom domains (shapo.io)
- Shapo help: API articles (help.shapo.io)
- Shapo help: WordPress plugin (help.shapo.io)
- Shapo help: Wix app (help.shapo.io)
- Shapo Review Booster page (shapo.io)
Privatus Analytics is not affiliated with, endorsed by or sponsored by Shapo. Product names are trademarks of their owners and are used only to identify the products compared. Facts about Shapo come from its public website on the date shown and may have changed since. If you spot an error, tell us and we'll fix it.
Switching? Read the Bring your testimonials across with a spreadsheet.
Questions and answers
Can I bring my testimonials across from Shapo?
Yes, with a spreadsheet. Export or copy your testimonials into a CSV or Excel file and use the spreadsheet import. An import never counts toward your monthly number of new testimonials.
What does Testimonials in Privatus Analytics cost?
It is part of every Privatus Analytics plan. Free includes 5 new testimonials a month, Pro starts at $9 a month with 1,000 and Business at $49 a month with 10,000. Prices include tax. The full list is on the pricing page.
Does Shapo have things Privatus Analytics does not?
Yes, and they are listed near the top of this page, each with its source. If one of them matters most to you, Shapo is the better choice for you.
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Your first workspace starts with 14 days of Pro, free. After that it moves to the free plan, with 10k events a month, 3 sites and 3 months of history. No card required.