We switched in an afternoon. The Saturday queue is shorter and nobody has asked where their order went since.
Dana Whitfield
Testimonials
The testimonial tool that turns happy customers into trust, and trust into sales
People doubt what a company says about itself. They still believe a customer. Collect those words, keep them in one library and put them where your visitors decide. It comes with every Privatus Analytics plan, the free one included.
Free plan with 5 new testimonials a month. No card required.
Your reviews are scattered. Bring them home from
- Trustpilot
- G2
- Capterra
- Product Hunt
- X
- AppSumo
- Tripadvisor
- Chrome Web Store
- Shopify App Store
- WordPress plugin directory
- Apple App Store
- Google Play
Plus any web page, a spreadsheet, Senja or Testimonial.to. How it all ends up in one place
Trust
People believe your customers before they believe you
Buyers have learned to doubt what a company says about itself, and polished copy is something anyone can generate now. What still lands is a real customer, in their own words, with their name on it. Your happiest customers have already said those words somewhere. This is how you put them to work.
- Real names, real words and the sentence that says it best, marked for a reader who skims
- A verified mark on a testimonial that came through a personal request link or from a review platform
- Each person's consent is on record, so you know what you may show
More sales
Put proof on the page where people decide
Most visitors do not leave because they dislike you. They leave because they are not sure. So put a customer's words exactly where the doubt is, and let someone like them say it was worth it.
- On your pricing page, a single quote beside the plan people hesitate over
- On the signup or checkout page, a rating badge or a small popup in the corner
- On the landing page your ads point at, a carousel or a grid of your strongest quotes
- Approve a new testimonial and it appears on those pages by itself
One paste puts it on a page
<div data-pa-testimonial-widget="wdg_YOURWIDGET" style="min-height:300px"></div>
<script src="https://privatus.page/embed/widget.js" async></script>Pick one of 9 layouts, set your colors and paste this where the proof should go. The widget editor gives you the snippet with your widget's id filled in.
See it live
This is what your visitors would see
A real widget, fed with made-up testimonials. Switch the layout, swap the stars for hearts and picture your own customers in it.
Sample widget
I expected a month of setup. It took two days, and the support team answered every question in plain English.
Marcus Oyelaran
Does one thing and does it well. I would like more colors, but everything I rely on has worked every single day for a year.
Ingrid Solberg
My students picked it up without a single lesson. That has never happened with anything else I have tried in the classroom, and I have tried a lot.
Tomás Herrera
Clear, quick and honest about what it cannot do. We recommended it to two other clinics the same week.
Priya Raman
Good value. Took me a little while to find the settings I wanted, and after that it just got out of the way.
Ben Carter
We switched in an afternoon. The Saturday queue is shorter and nobody has asked where their order went since.
Dana Whitfield
I expected a month of setup. It took two days, and the support team answered every question in plain English.
Marcus Oyelaran
Does one thing and does it well. I would like more colors, but everything I rely on has worked every single day for a year.
Ingrid Solberg
My students picked it up without a single lesson. That has never happened with anything else I have tried in the classroom, and I have tried a lot.
Tomás Herrera
Clear, quick and honest about what it cannot do. We recommended it to two other clinics the same week.
Priya Raman
Good value. Took me a little while to find the settings I wanted, and after that it just got out of the way.
Ben Carter
We switched in an afternoon. The Saturday queue is shorter and nobody has asked where their order went since.
Dana Whitfield
I expected a month of setup. It took two days, and the support team answered every question in plain English.
Marcus Oyelaran
Does one thing and does it well. I would like more colors, but everything I rely on has worked every single day for a year.
Ingrid Solberg
My students picked it up without a single lesson. That has never happened with anything else I have tried in the classroom, and I have tried a lot.
Tomás Herrera
Clear, quick and honest about what it cannot do. We recommended it to two other clinics the same week.
Priya Raman
Good value. Took me a little while to find the settings I wanted, and after that it just got out of the way.
Ben Carter
We switched in an afternoon. The Saturday queue is shorter and nobody has asked where their order went since.
Dana Whitfield
I expected a month of setup. It took two days, and the support team answered every question in plain English.
Marcus Oyelaran
Does one thing and does it well. I would like more colors, but everything I rely on has worked every single day for a year.
Ingrid Solberg
My students picked it up without a single lesson. That has never happened with anything else I have tried in the classroom, and I have tried a lot.
Tomás Herrera
Clear, quick and honest about what it cannot do. We recommended it to two other clinics the same week.
Priya Raman
Good value. Took me a little while to find the settings I wanted, and after that it just got out of the way.
Ben Carter
We switched in an afternoon. The Saturday queue is shorter and nobody has asked where their order went since.
Dana Whitfield
We switched in an afternoon. The Saturday queue is shorter and nobody has asked where their order went since.
Dana Whitfield
These testimonials are made up to show the layouts. They are not from real customers and are not about Privatus Analytics.
Know what it did
See whether a testimonial changed anything
A testimonial tool can tell you how often a widget was seen. Privatus Analytics is also your site's analytics, so it can tell you what happened next. We will not promise you a lift. You can measure it on your own visitors.
- Set a goal for the signup or the purchase and watch its conversion rate on the page that carries the widget
- Follow the funnel to see whether fewer people leave at the step where you added proof
- Run an experiment: the page with the widget against a version without it, compared on the goal you choose
- See which page shows each widget most, counted as daily totals
Share the love
Happy customers are glad to say so. Make it easy to pass on.
A Wall of Love with its own link
One page for everything your customers said, video and text together, in your brand. Send it when someone asks whether people really like what you do, or place the wall inside a page of your own.
A picture for every kind word
Turn an approved testimonial into an image for a social post, a slide or an email in one step, in your brand colors. There are 7 templates and 8 sizes to choose from.
One place
Every kind word in one library, not in ten tabs
Praise ends up on review sites, in social posts, in emails, in support chats and in screenshots in someone's downloads folder. When you need the right quote, nobody can find it. Bring all of it into one library that the whole team can search.
- Search reads every word, and filters narrow by rating, source, tag, language and date
- Tags, collections and saved views keep a large library in order
- The same review is never stored twice
- Nothing is lost. A deleted testimonial waits in the trash for 30 days, and every edit keeps a history
Start with the reviews you already have
Paste the link to your reviews and choose which ones to keep. Imports never count toward your monthly number of new testimonials, on any plan, so everything can come in on day one.
More about importing testimonials Migrate from Senja Migrate from Testimonial.to
12 review platforms
Trustpilot, G2, Capterra, Product Hunt, X, AppSumo, Tripadvisor, Chrome Web Store, Shopify App Store, WordPress plugin directory, Apple App Store, and Google Play. Paste the link to your profile and the reviews are read for you.
Any web page
Praise on your own site or in a public post? Paste the address and the testimonials on that page are picked out for you to check.
A spreadsheet, or one by hand
Upload a CSV or Excel file and match its columns in one step. Or paste in the kind email you got this morning.
Moving from Senja or Testimonial.to
Paste your API key from the other tool, check what was found and keep what you want. Videos and photos are copied across.
Free runs 1 import from a review platform or a web page each month. Spreadsheets and moves from another tool are not limited.
Decide in seconds
New testimonials arrive as pending, and nothing is shown anywhere until you approve it. Go through them one at a time, with one click or one key for each.
It runs itself
Set it up once, and the kind words keep coming
Collecting testimonials should not be a campaign you run twice a year. Put a link where your customers already are and leave it open. New words arrive by themselves, and you hear about each one.
- A form link that is always open, as a link, a QR code on a receipt, a popup or a form inside your page
- Customers answer in their browser, with no app and no account
- On Pro your review profiles are checked for new reviews every month, and on Business every week
- An alert when a testimonial arrives, and one click to approve it
Two minutes for your customer
One question per step, in your colors, on any phone. Written answers on every plan, video and audio on Pro and Business.
On Business, the ask comes from you
Connect your own email provider (Amazon SES, Postmark, SendGrid, Mailgun or Resend) and request emails go out from your address, not ours. Add up to 3 follow-ups, send one after each purchase, and see who opened, clicked and answered.
Learn from it
Ask an AI assistant what your customers are telling you
A library of testimonials is also the plainest record you have of what customers value and what bothers them. Connect your AI assistant and ask it across every testimonial and every piece of private feedback at once. Use the answers to steer your product and your wording.
Things you can ask
What do customers praise most, and what do the 3 star reviews complain about?
It reads the words that come up most often with the rating that goes with them, then the testimonials behind them.
Which topics come up more in the last 90 days than in the 90 before?
Recurring words and phrases are counted for both periods, so a rising complaint shows early.
Tag everything that mentions delivery, then draft a case study from our best five about the repair service.
It can tag and sort for you, and write from the real words. It cannot delete anything.
Your assistant connects through the MCP server, on every plan. It signs in as you, and it can do what your role allows. Prefer code? There is an API too.
Fast and private
Proof should not cost you speed, or your visitors their privacy
Trust is the point of the whole thing. So the widget is small, and it does not watch the people who read it.
3.0 KB to load
That is the measured size of the widget script after compression. It loads alongside your page and never holds it up.
No cookies
Widgets, walls and forms set no cookies and store nothing in the browser of the person looking at them.
Video waits for a press
A video shows its poster picture and loads only when someone presses play. Nothing plays by itself.
Nothing follows your visitors
No IP address and no browser details are stored for a viewer or for the customer who wrote the testimonial. Widgets and walls load nothing from another company.
Forms use Cloudflare Turnstile to keep spam out, which you can switch off for a form.
No surprises later
It looks like your brand
Your logo, colors, fonts, corners and stars or hearts are settings on every plan. Business can also write its own CSS.
No charge per widget or per view
Make as many forms, widgets and walls as you need on every plan. Views are counted for your reports and never billed.
Nothing is lost at the limit
When a month's number is used up, a testimonial a customer sends is still stored in full and waits for the 1st or an upgrade. Everything already on your site keeps showing.
Plans
It comes with the plan you already have
Testimonials is part of every Privatus Analytics plan. There is no second subscription. Pro starts at $9 a month and Business at $49 a month, and prices include tax.
| Included | Free | Pro | Business |
|---|---|---|---|
| New testimonials a month | 5 | 1,000 | 10,000 |
| Testimonial request emails, sent through your own email provider | - | - | |
| Imports from review platforms a month | 1 | Unlimited | Unlimited |
| Video and audio testimonials | Text only | Up to 2 minutes | Up to 10 minutes |
| Automatic re-sync of imported reviews | - | Monthly | Weekly |
| Custom CSS on widgets, walls and forms | - | - | |
| Requests sent after a purchase | - | - | |
| Rich snippets (review markup for search engines) | - | - | |
| Low ratings go to private feedback | - | - | |
| Testimonials without our badge | - | - | |
| Smart collections | - | - | |
| Automatic tagging rules | - | - | |
| Translation of testimonials | - | - | |
| Custom domain for walls and forms | - | - | |
| On every plan | Forms, widgets and walls without a count limit, every widget layout, your logo and brand kit, tags, collections, saved views, bulk actions with undo, duplicate detection, the trash, images, analytics, alerts, the API and the connection for AI assistants. A small "Collected with Privatus Analytics" badge shows by default, and Business can switch it off. | ||
If you move down a plan, nothing is deleted. A feature the new plan lacks is switched off and says so, and recordings you already have keep playing.
Go deeper
Video testimonials
A real face and voice are easy to believe. Customers record in the browser, with nothing to install, on Pro and Business.
Wall of Love
One page that shows how many people are glad they chose you, with its own link, ready to share anywhere.
Testimonial widget
Put a customer's words on the page where people decide. One snippet, your look, and it updates itself.
Import testimonials
Bring in reviews from 12 platforms, any web page or a spreadsheet. Imports never count toward your month.
Testimonial forms
One link that stays open, so testimonials keep arriving. Shared as a link, a QR code or a popup, with request emails on Business.
Comparing tools? Privatus Analytics and Senja Privatus Analytics and Testimonial.to Privatus Analytics and Shapo
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Questions and answers
What is a testimonial tool?
It is software that helps you ask customers for testimonials, keep them in one place and show them on your website. People also call it testimonial software. Testimonials in Privatus Analytics does all three, in the same account as your web analytics, so you can also see what the testimonials did.
Why do testimonials matter more now?
Because trust is harder to earn. Anyone can write a confident sales page, so visitors look for something a company could not have written about itself. A named customer describing what changed for them is that thing.
Where should I put testimonials to get more sales?
Where people hesitate. That is usually the pricing page, the signup or checkout page and the landing page an ad points at. Then check the result with a goal, a funnel or an experiment, all in the same account.
How do I collect testimonials from customers?
Create a form and share its link, in an email you already send, as a QR code on a receipt or as a popup on your site. On Business you can also send request emails with follow-ups from your own address. More about forms and requests.
Do my customers need an account or an app?
No. They open your link in any browser, type a few lines or record a video, and they are done.
Can I bring in the reviews I already have?
Yes, from 12 review platforms, from any web page and from a spreadsheet. Imports never count toward your monthly number. More about importing.
Can I move from Senja or Testimonial.to?
Yes. Paste your API key from the other tool and your testimonials are read into a review step, where you choose what to keep. See the guides for Senja and Testimonial.to.
Will the widget slow my site down?
The widget script is 3.0 KB after compression and loads without blocking your page. Videos load only when a visitor presses play.
Does the widget set cookies?
No. Widgets, walls and forms set no cookies and store nothing on the device of the person looking at them.
Can customers record a video testimonial?
Yes, on Pro and Business. They record in the browser on a phone or a computer, or upload a file. A recording can run up to 2 minutes on Pro and up to 10 on Business. Free collects written testimonials.
Is there a free plan?
Yes. Free includes 5 new testimonials a month, written ones, with forms, widgets and a Wall of Love. Imports do not count toward the 5. You do not need a card to sign up.
What happens when I reach my monthly number?
Nothing is lost. A testimonial a customer sends through a form is stored in full and waits until the 1st of the next month or until you upgrade. Everything already on your website keeps showing.
Can an AI assistant read my testimonials?
Yes, if you connect one. It can search, count, tag and summarize what your customers said, and read private feedback. It works with your permissions and cannot delete anything.
Can I remove the "Collected with Privatus Analytics" badge?
On Business, yes. On Free and Pro a small badge is shown. Your own logo is on every plan.
Do I have to use the web analytics to use Testimonials?
No. Testimonials works by itself. The widget has its own small script and does not need the analytics script on your site. With both, you can measure what a testimonial did.
Let your customers do the convincing
Bring in the reviews you have, send one link and put the first quote on your pricing page this afternoon.
Your first workspace starts with 14 days of Pro, free. After that it moves to the free plan, with 10k events a month, 3 sites and 3 months of history. No card required.