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Privatus Analytics documentation

Install the cookieless tracker, send events, read the numbers and automate everything with the API and MCP server.

Add this to the <head> of every page
<script defer src="https://privatusanalytics.com/js/pa.js" data-site="pa_YOURSITEID"></script>

Replace pa_YOURSITEID with the site id from Site settings, Tracking. See every install guide

Getting started

Set up cookieless web analytics in about five minutes: create an account, add a site, install the tracker, verify it works and see your first visitors.

6 pages
Install guides

Install the cookieless Privatus Analytics tracker with one script tag, set common options like auto events and Web Vitals, and find a guide for your platform.

26 pages
Tracker reference

How the cookieless pa.js tracker works and when it sends nothing, with links to every script attribute, the JavaScript API, modules, SPA support and debugging.

12 pages
Events & properties

Track signups, purchases and other custom events with privatus.track(), HTML attributes or your server, plus naming rules, limits and how events count as usage.

5 pages
Server-side ingest API

Send pageviews and custom events from your backend with the server-side ingest API: the endpoint, ingest key authentication, event fields, limits and responses.

6 pages
Using the dashboard

A tour of the Privatus Analytics dashboard: layout, navigation, shareable URLs that hold every view, and links to each page's guide.

18 pages
Metrics & definitions

How every metric in Privatus Analytics is calculated: visitors, visits, pageviews, bounce rate, visit duration, conversions, revenue, Web Vitals and uptime.

4 pages
Goals, funnels & more

An overview of the reports beyond the dashboard: goals, funnels, journeys, campaigns, A/B experiments, Web Vitals, uptime, Search Console and AI crawlers.

12 pages
Sharing, reports & exports

Share dashboards, schedule email reports, set up alerts, export raw or aggregated data, and import your history from Google Analytics 4 and other tools.

7 pages
Teams & security

Manage workspaces, members, roles and site access for your analytics team, and secure sign-in with SSO, SCIM, two-factor authentication and an audit log.

10 pages
Privacy & compliance

How Privatus Analytics measures without cookies or persistent identifiers, what happens to IP addresses, and what it means for GDPR and cookie banners.

9 pages
API

The Privatus Analytics REST API: add .json to any app URL and send a token. Conventions and a reference of every operation, generated from the code.

10 pages
MCP server

Connect Claude, ChatGPT, Gemini, Cursor and other AI agents to your analytics with the Privatus Analytics MCP server: endpoint, OAuth, tokens and tool names.

3 pages
Billing & account

How Privatus Analytics billing works: pricing by events a month, one allowance per workspace, a Free plan with no card, and no surprise charges, ever.

7 pages
Troubleshooting

Fix common analytics problems: missing data, blocked scripts, CSP errors, double-counted pageviews, traffic showing as Direct, cross-domain and timezone issues.

9 pages
API reference

Every endpoint and MCP tool, generated from the running code.

For LLMs and agents: every page as Markdown in llms-full.txt · openapi.json