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Privatus Analytics

Alternatives

Looking for a Feefo alternative? Start here

Feefo is a good fit if you sell products and want reviews tied to real purchases, shown on Google. Testimonials in Privatus Analytics is for the words customers choose to say about you, collected by a link and shown on your pages, from a free plan.

Checked on October 12, 2026 against Feefo's own public pages. What they offer may have changed since.

The Testimonials inbox of a shop, with filters for status, rating and tags on the left, a search box, and testimonial cards with star ratings and a highlighted sentence.

Where Feefo may suit you better

Things Feefo does that Testimonials in Privatus Analytics does not do the same way. If one of these matters most to you, choose Feefo.

  • Reviews tied to actual purchases and presented as verified, which Google seller ratings and some buyers need [2]
  • Google Seller Ratings, Shopping and rich snippets on the lowest plan [3]
  • WhatsApp and SMS review requests, AI replies, analytics, benchmarking and a large integration list [2]

How Testimonials in Privatus Analytics differs from Feefo

  • You can see what a testimonial did. Privatus Analytics is also your site's analytics, so a goal, a funnel or an experiment on the same page shows it.
  • One price covers both. Paid plans start at $9 a month, tax included, and that is the whole of Privatus Analytics.
  • You can start with everything you have. Imports never count toward your month, and the free plan's 5 new testimonials are counted fresh each month.
  • Forms, widgets and walls are not metered. Views are never billed.
  • A second brand costs nothing extra. Each brand is a site, with 3 sites on Free and as many as you need on paid plans.
  • No kind word is lost. One that arrives over your monthly number waits for you, a deleted one stays in the trash for 30 days, and every edit keeps a history.
  • Your visitors are left alone. Widgets, walls and forms set no cookies on their devices.

Fewer limits

Collect and share without counting

Feefo starts at £149 a month plus VAT and caps review requests, widgets and seats by plan. Here forms, widgets and walls are not metered, and there is a free plan.

  • As many forms, widgets and walls as you want on every plan, and views are never billed.
  • 5 new testimonials a month on Free, 1,000 on Pro and 10,000 on Business. Imports never count.
  • A testimonial over your monthly number is kept in full and waits for the next month or an upgrade. Widgets keep showing.
The form builder, with the steps Welcome, Rating, Questions, About you, Consent and Thank you, the form's link and the answers it accepts as text, video and audio.
Triage showing one pending five-star testimonial in large type, with buttons to reject, skip, approve, tag and add to a collection, each with its keyboard shortcut.

Management made easy

One inbox for everything people said

Every testimonial from a form, an import, a request, the API or your own hands lands in one inbox. Triage them one at a time, or search, filter and act on many at once.

  • Tags, saved views and collections on every plan, with bulk actions you can undo.
  • A consent record, a verified mark and a history of every edit on each testimonial.
  • A trash that keeps a deleted testimonial for 30 days, and a spreadsheet export on every plan.

Bring them from anywhere

Import what people already said about you

Pull reviews in from 12 review platforms, from any web page and from a spreadsheet. Imports never count toward your month, and a migration from another tool is a spreadsheet away.

  • Trustpilot
  • G2
  • Capterra
  • Product Hunt
  • X
  • AppSumo
  • Tripadvisor
  • Chrome Web Store
  • Shopify App Store
  • WordPress plugin directory
  • Apple App Store
  • Google Play

How importing works

The Import tab, with a field for a link to your reviews, a choice between a one-time import and a monthly or weekly check, a spreadsheet upload and a move from another tool.
The widget editor with nine layouts to choose from, including carousel, grid, masonry, list, single quote, marquee, avatar strip, rating badge and corner popup.

Share them everywhere

Widgets, walls and pictures

Show your best testimonials on your own site with a widget, on a hosted Wall of Love, or as a picture for social posts and emails.

  • 9 widget layouts and 3 wall layouts, with a loader of about 3.0 KB that sets no cookies.
  • 7 picture templates in 8 sizes, made from any approved testimonial.
  • Rich snippets markup on Business, so a page can be eligible for star ratings in search results.

Advanced settings

Make it yours, and keep control

A brand kit, rules that tag and group testimonials by themselves, your own domain, translation and purchase-triggered requests are all settings, not support tickets. Some are on Business, and each page of the app says which plan it needs.

  • A brand kit on every plan, and custom CSS on Business.
  • Tag rules and smart collections that apply themselves, on Business.
  • Your own domain and translation into 16 languages, both on Business.
The brand kit settings with colors, fonts and a live preview of a form
Brand kit
The tag rules page listing rules that tag testimonials by what they say
Tag rules
The custom domain settings for forms and the wall
Custom domain
The translations page showing a testimonial in several languages
Translation
The Analytics tab of Testimonials, with form views, submissions, completion rate, request answer rate, widget views and wall views, and a chart of form views over 30 days.
Views, clicks and plays for every widget, wall and page, next to your site's own analytics.

Privatus Analytics and Feefo, side by side

Testimonials in Privatus AnalyticsFeefo, as read on October 12, 2026
Free plan 5 new testimonials every month, written ones, counted fresh each month. Imports do not count. 3 sites. Team members: 1 (the owner). No free plan or trial is shown on the pricing page. [2]
Lowest paid price Pro from $9 a month, which is the whole of Privatus Analytics. Tax is included in the price. Essentials is £149 a month plus VAT, and Enhanced is £299 a month plus VAT. Plus is by quote. [2]
Request emails On Business, sent through your own email provider, so they arrive from your address. Up to 3 follow-ups, each with its own wording and delay, and requests after a purchase. Free and Pro share the form by link, embed, popup and QR code. Essentials includes 200 email, 50 WhatsApp and 50 SMS review requests a month. Enhanced includes 500, 100 and 100. [2]
Widgets and Wall of Love As many widgets and walls as you want on every plan. Views are never billed. 10 on-site widgets on Essentials. A wall of love was not described on the pages we read. [2] [4]
Rich snippets markup On Business. It is markup that makes a page eligible, and the search engine decides what to show. Google Seller Ratings, Shopping and rich snippets are described as included from the lowest plan. [3]
Team members Each brand is a site, and sites cost nothing extra: 3 on Free and unlimited on paid plans. Team members: 1 on Free (the owner) and unlimited on paid plans. 3 seats on Essentials and 5 on Enhanced. [2]
Importing existing reviews From 12 review platforms, from any web page and from a spreadsheet. Free runs 1 fetched import a month, and paid plans have no limit. Imports never count toward the month. Not stated on the pages we read. [3]
Video testimonials On Pro, up to 2 minutes a recording, and on Business up to 10 minutes. Free is text only. Photo and video were not mentioned on the page about collecting reviews. [3]

Why Testimonials in Privatus Analytics

  • Imports never count toward your month, so you can bring everything you have.
  • Unlimited forms, widgets and walls, and views are never billed.
  • An inbox, saved views, tags and collections on every plan.
  • 12 import sources, a spreadsheet import and any web page.
  • An API and an MCP server on every plan, so an assistant can work with your testimonials.
  • Your site's analytics next to your testimonials, with no cookies on your visitors.

Other alternatives

Using another tool? Pick it here.

Sources

  1. Feefo for business (business.feefo.com)
  2. Feefo pricing (business.feefo.com)
  3. Feefo product and service reviews (business.feefo.com)
  4. Feefo widget gallery (business.feefo.com)

Privatus Analytics is not affiliated with, endorsed by or sponsored by Feefo. Product names are trademarks of their owners and are used only to identify the products compared. Facts about Feefo come from its public website on the date shown and may have changed since. If you spot an error, tell us and we'll fix it.

Looking for web analytics comparisons? See the analytics comparisons.

Questions and answers

Can I bring my reviews across from Feefo?

Export what you are allowed to reuse into a CSV and use the spreadsheet import. Reviews are verified by the platform that collected them, so imported ones are not marked as verified here.

Can I bring my testimonials across from Feefo?

Yes, with a spreadsheet. Export or copy your testimonials from Feefo into a CSV or Excel file and use the spreadsheet import. An import never counts toward your monthly number of new testimonials. Only bring in what the people agreed to share.

What does Testimonials in Privatus Analytics cost?

It is part of every Privatus Analytics plan. Free includes 5 new testimonials a month, Pro starts at $9 a month with 1,000 and Business at $49 a month with 10,000. Prices include tax.

Does Feefo have things Privatus Analytics does not?

Yes, and they are listed near the top of this page, each with its source. If one of them matters most to you, Feefo is the better choice for you.

Start measuring without cookies

No cookies, no fingerprinting and no consent banner needed for measurement.

Your first workspace starts with 14 days of Pro, free. After that it moves to the free plan, with 10k events a month, 3 sites and 3 months of history. No card required.