About
Useful analytics shouldn’t require watching people
We’re building web analytics that gives teams the depth they need (funnels, journeys, performance) on top of a measurement model that never identifies a person.
Why we exist
Most websites use analytics built for advertising. It sets cookies, builds profiles and, in much of the world, needs a consent banner, which then hides a large share of traffic. Privacy-focused tools fixed the first problem but often stripped out the analysis teams rely on. We think you can have both.
How we make money
Paid plans. That’s all. We don’t sell data, show ads, or use customer data for anything but providing your analytics. A free plan for small sites is part of the model: it costs us little because the data is minimal, and some free users grow into paying customers.
Our principles
- Never identify a person. No cookies or device storage for tracking, no fingerprinting, no identifier that lasts beyond a day, no profiles.
- Say what we do, precisely. Every metric has a public definition and every privacy claim has a technical explanation. We say “pseudonymous” where that’s the accurate word.
- Core features on every plan. Charge for scale and enterprise controls, not for basic features.
- Fast is a feature.
- Portable data. Import from anywhere for free, and export everything at any time.
- No dark patterns. No surprise charges, no forced card for the free plan.
Things we will never build
Session replay or keystroke recording. Cross-day visitor IDs or user profiles. Ad-network integrations or remarketing audiences. A “consent mode” that turns cookies on. Fingerprinting of any kind.