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Features

Web analytics features with depth, without surveillance

Funnels, journeys, events with properties, performance and uptime, all built on a measurement model that never identifies a person. Every feature below works without cookies, and every plan includes the core analytics.

The site overview with headline metrics, the visitors chart and panels for pages, sources and countries.

Dashboard

One fast screen with every metric, filter and comparison you need.
A funnel report with the visits that reach each step and the drop-off between steps.

Conversions

Goals, session-based funnels, revenue and multi-currency.
A hosted Wall of Love page with a title, an average rating from 283 reviews, a button to the shop's website and three columns of testimonials with highlighted sentences.

Testimonials

People trust your customers more than your copy. Gather every kind word in one place, put it on the pages where visitors decide, and measure what it did.
The Campaigns report with visitors, conversions, revenue, cost, CPA and ROAS for each campaign.

Campaigns

UTM campaign reports, a link builder and library, with CPA and ROAS.
The detail page of a custom event with its completions over time and its properties.

Events

Custom events with typed properties and auto-capture.
The results of an exit survey with 30 responses: a one-choice question with the count and share of each answer, and the open-text answers to a second question.

Surveys

Ask visitors a question on your site, with no cookie and no visitor id.
A running experiment with three versions of a checkout page, showing visits, conversions, conversion rate, uplift and the chance that each version beats the original.

Experiments

A/B and split URL tests without cookies, with a clear winner.
An ad experiment's results, with a chart of the click rate of two sidebar banners day by day, and a table where the two-person tent banner gets 3.31% of viewable impressions clicked against 2.01% and is marked significant with a 99.5% chance to beat the original.

Ad experiments

Rotate your own banner ads and find the one that gets the most clicks.
The Journeys report with the most common paths through the site as columns of pages.

Journeys

See how visits move through your site, without following anyone.
The Live page with the visitors on the site right now and a stream of their activity.

Live and Wallboard

Real-time activity and a TV mode for the office.
The Subscriptions page with MRR, ARR, active subscriptions, churn and trials, an MRR by month chart and the churn cohort grid.

Subscription metrics

MRR, churn, revenue retention and cohorts from Stripe, Paddle, Lemon Squeezy, Chargebee or Polar.
The Performance report with a Web Vitals scorecard measured from real visitors.

Performance

Core Web Vitals from real visitors, by page and device.
An uptime check with its current status, response times and recent incidents.

Uptime and status pages

Uptime and SSL checks, alerts and public status pages.
The Alerts page with alert rules, their status and the channels they notify.

Alerts

Rules for traffic, goals, new referrers, downtime and Web Vitals.
The Search report with search queries, clicks, impressions and position next to conversions.

Search

Search Console and Bing queries joined to conversions.
The Site audit overview with a score, pages crawled, errors, warnings and notices, the score over time and the top issues.

Site audit

A crawler finds broken links, missing tags and slow pages, and ranks them by traffic.
The Advanced Bot Detection page with honeypot hits, the honeypot pages that caught them and what the standard filter saw.

Advanced Bot Detection

A bot score on every visit, so you see your real audience.
A finished Ask conversation, where a question in plain English is answered with numbers from the site.

AI and MCP

Ask questions in plain English, and connect AI agents over MCP.
The Email reports page with scheduled reports, their frequency and recipients.

Reports and sharing

Email reports, shared links, embeds and white label.
The API tokens page with tokens, their permissions, sites and expiry dates.

API and developers

A complete REST API, OpenAPI and MCP.

Visits without cookies

Visits last up to a day and are formed in memory with a daily salt that is never stored. That powers funnels and journeys without identifying anyone.

How visits are counted

Import your history

Bring data from GA4, Universal Analytics exports and other tools. Imports are free and never count toward your usage.

Migration guides

Things we’ll never build

Session replay, keystroke or mouse recording, cross-day visitor IDs, user profiles, ad-network integrations, and a switch that turns on cookies.

Our principles

Start measuring without cookies

No cookies, no fingerprinting and no consent banner needed for measurement.

Your first workspace starts with 14 days of Pro, free. After that it moves to the free plan, with 10k events a month, 3 sites and 3 months of history. No card required.

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