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Search Console analytics: the search queries that lead to conversions

Connect your search properties with read-only access. We join clicks and impressions to landing-page visits and goals, by page and in aggregate, never by person.

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Queries, pages and positions

Clicks, impressions, CTR and average position by query, page, country and device.

Joined to outcomes

See bounce rate and conversions for the pages your queries land on.

Opportunities

Spot pages with many impressions and a low click rate, and pages ranking just off the first page.

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How the join works

Search data is aggregated by the search engine. We match it to your analytics by landing-page URL and date, so no individual searcher is ever involved.

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The Search report with search queries, clicks, impressions and position next to conversions.
Queries next to conversions.

Watch: Which Google searches bring customers? Search Console + sales (2:09)

Which Google searches bring you customers, not just clicks? Search Console connected to your sales, read-only, with nothing handed back to Google.

Transcript

You show up for thousands of searches. Which ones bring you customers? Search Console shows you clicks. It never shows you sales.

I'm James, founder of Privatus Analytics. Let me put the two together for you.

Your search data lives in one place. Your sales live in another. So you know your best page gets two thousand clicks a month from Google. What you don't know is whether a single one of them bought anything. Joining the two means exports, a spreadsheet, and an afternoon you don't have. So it doesn't get done. Instead you write more of what ranks. More pages like the one with the clicks, and the sales don't move, because that page was never the one selling. The page quietly bringing in customers gets no attention, because it never looked impressive in Search Console. And the usual fix is to hand Google even more. Link everything to Google Analytics, so the ad company gets your search data and your sales data in one place. Months of SEO effort, pointed at the wrong pages, with Google watching the whole time.

With Privatus Analytics, connect Google Search Console, and Bing too, with read-only access. We read your search data. Google gets nothing back. Then the two halves meet. For every page your searches land on, you see what those visitors did next. Who signed up, who bought, who left. That's how you find the page that ranks well but never sells, and the one quietly bringing in customers. Then it shows you the easy wins. Pages people see in search but rarely click, where a better title would bring more. And pages sitting just off the first page of Google, ready for a push. Or ask Claude or ChatGPT, over MCP, which searches brought you signups.

Now you know which searches bring customers, not just clicks. Your SEO effort goes to the pages that sell. And there's no spreadsheet to build, and nothing more handed to Google.

Find the searches that sell. Start free at privatusanalytics.com.

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