Conversions
Conversion tracking with goals and funnels, without tracking people
Define goals from pages, events, engagement, outbound clicks or downloads. Build funnels from those steps and see where visits drop off, all from anonymous, one-day visits.
No card required. Set up in 60 seconds.
Retroactive goals
Goals are evaluated when you query, so a new goal shows its full history immediately.
Session-based funnels
Funnels follow steps within a visit, with the median time between steps and where people went instead.
Real revenue
Send revenue in any currency. We convert at the daily reference rate for the event's date and keep the originals for breakdowns.
Goal tracking: five kinds of goal
Page visits (equals, starts with, wildcard or regular expression), events with property conditions, engagement (scroll or time thresholds), outbound clicks and file downloads. Give a goal a fixed value, or take the value from the event's revenue.
Funnel analysis that explains drop-off
Up to 5 steps on Free, 10 on Pro and 20 on Business. Break a funnel down by channel, device, country or campaign, and compare it with an earlier period.
- Strict or any-order steps
- Conversion window of one visit, or one day
- Click a drop-off to see the next pages instead
Watch: Conversion funnels: see exactly where you lose customers (2:21)
Conversion funnels that show where you lose customers: set a goal, line up the steps, and the step where people give up stands out, with no cookies.
Transcript
Your traffic went up last month. Your sales didn't. Somewhere between your homepage and your checkout, people are leaving, and you can't see where.
I'm James, founder of Privatus Analytics. Let me show you exactly where you're losing them.
Every visitor who leaves before buying is someone you already paid to bring in. The ad, the blog post, the email that got them there. All of it spent, and then they're gone at the last step. Say a hundred people reach your product page and four buy. Where did the other ninety-six go? Cart? Checkout? The shipping page? Most analytics can't tell you. It shows you popular pages, not the path between them. So you guess. You redesign the checkout, because that's what everyone redesigns. Three weeks later, nothing's changed, because the leak was on the cart page all along. The tools that do show funnels usually follow each person with cookies, across days and devices. A lot of watching, just to find one broken step. And everyone who declined the banner is missing from the very funnel you're trying to fix.
With Privatus Analytics, you start by saying what success looks like. A purchase, a signup, a booked call. The moment you save it, your goal shows its full history. No waiting a month to see results. Add the value of each sale, and you see the money, not just the count. Now line up the steps your customers take. Product page, cart, checkout, thank you. Instantly, you see how many people make it through each step, and the step where they give up stands out. Click it, and see where those people went instead. Mobile? One campaign? One country? Break it down and find out. And you do all of this without following anyone. A funnel here is one visit, with no cookies, no profiles, and nobody tracked across days. Every visitor is in it, including the ones other tools miss.
No more guessing where your customers go. You know the one step that's costing you sales, and you fix that one. And you found it without watching a single person.
Find the leak in your funnel today. Start free at privatusanalytics.com.
Privacy by design
No cookies, no fingerprinting, no profiles. IP addresses are used in memory and never stored.
Start free, upgrade when you grow
Your first workspace gets 14 days of Pro, with no card. After that, stay on Free or pick a plan.
Business
From $49 a month
250k events a month
For agencies, larger teams and security requirements.
Questions and answers
How many goals can I create?
10 per site on the Free plan and unlimited on paid plans.
Which currencies are supported?
Any ISO 4217 currency. Pick a reporting currency per site and we convert using the ECB daily reference rate.
Start free in 60 seconds
Add one script tag and see your first visitor within seconds. Free for your first 10k events a month.
No card required. Set up in 60 seconds.