Conversions
Goals and funnels that show what converts, without tracking people
Define goals from pages, events, engagement, outbound clicks or downloads. Build funnels from those steps and see where visits drop off, all from anonymous, one-day visits.
Retroactive goals
Goals are evaluated when you query, so a new goal shows its full history immediately.
Session-based funnels
Funnels follow steps within a visit, with the median time between steps and where people went instead.
Real revenue
Send revenue in any currency. We convert at the daily reference rate for the event's date and keep the originals for breakdowns.
Five kinds of goal
Page visits (equals, starts with, wildcard or regular expression), events with property conditions, engagement (scroll or time thresholds), outbound clicks and file downloads. Give a goal a fixed value, or take the value from the event's revenue.
Funnels that explain drop-off
Up to 5 steps on Free, 10 on Pro and 20 on Business. Break a funnel down by channel, device, country or campaign, and compare it with an earlier period.
- Strict or any-order steps
- Conversion window of one visit, or one day
- Click a drop-off to see the next pages instead
Questions and answers
How many goals can I create?
10 per site on the Free plan and unlimited on paid plans.
Which currencies are supported?
Any ISO 4217 currency. Pick a reporting currency per site and we convert using the ECB daily reference rate.
Start measuring without cookies
No cookies, no fingerprinting and no consent banner needed for measurement.
The free plan includes 10k events a month, 10 sites, 3 team members and 6 months of history. No card required.