广告活动
显示每个广告活动带来了什么的 UTM 广告活动跟踪
广告活动报告会把带 UTM 标记的流量按广告活动、再按来源和媒介汇总，并给出访客、访问、转化、转化率和收入。构建器和共享链接库让您的链接保持一致。
无需信用卡。60 秒完成设置。
广告活动、来源和媒介
最繁忙的 100 个广告活动及合计行，转化按您选择的目标计算。
会做检查的 UTM 构建器
预设会填入来源和媒介，大写字母和空格会被修正，看起来像个人数据的值会被拒绝。
团队的链接库
保存带标签和备注的带标记链接，让每个人复制同一个 URL。每个链接都有可下载为 SVG 的二维码。
CPA 和 ROAS
在 Business 上，添加每个广告活动每月的花费，报告就会显示成本、CPA 和 ROAS。
UTM 规范性检查
规范性检查会读取所选时间段的 UTM 值，并列出值得修正的内容。这些只是建议，不会为您更改任何内容。
- 仅在大小写、空格或标点上不同的近似重复值
- 不符合小写加下划线风格的值，并附带建议值
- 不在知名来源列表中的来源
广告活动成本
手动添加每个广告活动每月的支出，或上传 CSV。一个月的成本会平均分摊到该月的每一天，所以某个月中一部分日期的报告只计入一部分成本。其他币种的成本会换算为您站点的币种。
- CPA 是成本除以转化数
- ROAS 是收入除以成本
- 有成本但没有访问的广告活动仍会列出
按套餐划分
广告活动报告、UTM 构建器、链接库和 UTM 规范性检查在每个套餐中都有。广告活动成本、CPA 和 ROAS 属于 Business 和 Enterprise。在其他套餐中，报告只显示访问、转化和收入，不含这些内容。
观看：营销活动跟踪：哪些营销活动真正赚钱（2:13）
显示哪些营销活动真正赚钱的活动跟踪：访客、销售、转化率、收入和广告支出回报并列呈现，由您自己统计，而不是由广告平台统计。
文字稿
You spent money on five campaigns last month. Which one actually paid for itself? If you don't know, next month's budget is a guess.
I'm James, founder of Privatus Analytics. Let me show you how to know for certain.
Here's where you look today. The ad platform's own dashboard. It tells you the campaign brought a thousand clicks and a great cost per click. It's grading its own homework. Clicks aren't customers. The campaign that brought the most traffic is often not the one that sold. So the loud campaign gets more money, and the quiet one that was actually converting gets cut. Your own data isn't much help, because your links are a mess. One person typed Facebook, another typed facebook, and now one campaign is two rows. And to join clicks to sales, the ad platforms want their pixel on your site, following your visitors around the web so they can take credit. You end up with numbers written by the people you're paying, and a budget decided by whoever shouts loudest.
With Privatus Analytics, it starts with clean links. The builder fixes capitals and spaces, and a shared library means nobody types one by hand again. Then open your campaigns report. Every campaign, side by side. Visitors, sales, conversion rate and revenue. Now the truth shows. The campaign with the most traffic often isn't the one that sold. Add what each campaign cost, and you see your cost per customer and your return on ad spend, counted by you, not by the platform. No pixel follows your visitors anywhere. There's no cookie, so every visitor from every campaign is counted, not just the ones who clicked accept. Short on time? Ask Claude or ChatGPT, over MCP, which campaign deserves more budget.
Your budget goes to what works. You know which campaign brought the customers, and what each one cost you, from numbers nobody else wrote. And your visitors aren't followed around the internet so an ad platform can take the credit.
Put next month's budget where it pays. Start free at privatusanalytics.com.
隐私源于设计
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免费开始，成长后再升级
您的第一个工作区可享 14 天 Pro，无需银行卡。之后可继续使用 Free，或选择一个套餐。
常见问答
链接库会统计点击吗？
不会。保存的链接就是落地页 URL 本身，所以没有可统计的重定向。通过它到达的访问会出现在广告活动报告中其广告活动、来源和媒介之下。
UTM 值从哪里来？
来自每次访问的落地页。
我可以在 UTM 值中放入客户 ID 或电子邮件地址吗？
不可以。切勿在 UTM 参数中放入个人数据。构建器和链接库会拒绝看起来像电子邮件地址、令牌或长 ID 的值。