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Monthly limit and no surprise charges

What happens at your monthly event limit: emails at 80% and 100%, collection pauses until the reset or an upgrade, and nothing is charged automatically.

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No surprise charges, ever. When you reach your monthly limit we pause collection and email you. We never charge you more unless you choose to upgrade, or you turned on automatic upgrades yourself.

How the limit works#

The limit is your plan's monthly allowance (plus the badge bonus on the Free plan). It is the same on every plan: Free, Pro, Business and Enterprise.

  1. At 80% of the allowance, the owners and billing contacts get an email with the reset date and an Upgrade your plan button.
  2. At 100%, collection pauses at once for every site in the workspace. New pageviews and custom events are not recorded, and you get a second email saying so. The dashboard shows a banner and the billing page shows Collection paused: limit reached.
  3. Collection resumes on its own when the count resets on the 1st of the next month (UTC), or right away when the allowance goes up: an upgrade, a verified badge bonus or a comp.

Each email goes out once a month. If you upgrade and later reach the new allowance in the same month, you are told again.

While collection is paused:

  • Your sites keep working normally. The tracker gets its usual response, so visitors never see an error.
  • Your existing data, dashboards, reports and the API are untouched.
  • What never counts keeps working: Web Vitals, engagement pings for visits already recorded, uptime checks, imports and API calls. Bots are still counted in the bot totals.
  • Server-side events get the status dropped with the reason limit_reached (see Server-side events).

Automatic upgrades (opt in)#

In Workspace settings → Billing you can turn on Upgrade automatically at the limit. It is off by default. With it on, and an active subscription, reaching the limit moves you to the next tier and charges the prorated difference instead of pausing collection. We email you when it happens. You can turn it off at any time. If no bigger tier fits (Enterprise volume), collection pauses as usual. Enterprise plans are never changed automatically.

  • With it on, the 80% email tells you which tier you would move to and that the prorated difference would be charged, so you can turn it off first if you prefer to pause.
  • If you turn it on while collection is already paused at the limit, the upgrade happens as soon as you save, and collection resumes. The billing page tells you the tier before you save.
  • If the upgrade can't go through (for example the payment is declined), nothing is charged, collection pauses and the email tells you why.

Why a hard limit#

A limit you can see is easier to plan for than a bill you can't. You always know the most a month can cost: the price of the plan you picked.