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Privatus Analytics

歐盟(ePrivacy 指令)與英國(PECR)

ePrivacy 與 PECR

Privatus Analytics 追蹤器除了訪客自己的退出選擇外,不在訪客的裝置上儲存任何內容,也不讀取每個網頁請求所攜帶內容之外的任何東西。我們相信這使得對大多數網站而言,使用 Privatus Analytics 的測量不在同意要求的範圍內,但這是法律中最不明確的領域,我們也不宣稱有任何保證。

觀看:網站分析需要 Cookie 橫幅嗎?(2:37)

網站分析需要 Cookie 橫幅嗎?對許多網站來說,橫幅只是因為分析工具才出現。我們用白話說明同意規則如何運作。

逐字稿

Do you actually need that cookie banner? For a lot of sites, it's there for one reason: the analytics tool they picked.

I'm James, founder of Privatus Analytics. I'm not a lawyer, and this isn't legal advice, but here's how the rules work, in plain words.

Picture a new visitor. They searched, they clicked, they're interested. The first thing they see isn't your headline. It's a grey box asking them to accept cookies. Some click accept. Some click no. Some just leave. Everyone who said no is invisible to you from that moment. For many sites that's a large share of their visitors, gone from every report. So the banner costs you twice. It gets in front of your offer, and it blinds your analytics. Why is it there? In Europe and the UK, consent rules cover two things. Storing or reading things on your visitor's device, like cookies. And personal data, like an IP address tied to a person. Google Analytics sets cookies to recognise a returning browser, so in most of Europe it needs consent first. You didn't choose the banner. Your analytics tool chose it for you.

Privatus Analytics stores nothing on the device. No cookies, no local storage, and no fingerprinting. Your visitor's IP address is used in memory to count the visit and find the country, then it's gone. It's never stored. Several regulators, including France's, exempt audience measurement from consent when it's done this carefully, and that is exactly how this is built. So for most sites, measurement here doesn't need a banner, and every visitor is counted. I'll be straight with you. This is the least settled corner of the law, and your own setup decides your position. Our compliance pages give you our reasoning, law by law, with template text for your privacy policy. One more thing people miss. The banner is about everything on your page. Ads, embedded videos and chat widgets set their own cookies, so switching analytics is the first step, not the last. Visitors who send a Do Not Track or Global Privacy Control signal aren't recorded at all, and any visitor can opt out.

Your analytics no longer needs a banner. The visitors who said no are back in your numbers. And the first thing people see is your site, not a grey box.

Measure your site without asking permission. Start free at privatusanalytics.com.

我們的理由

追蹤器在裝置上做什麼

沒有 cookie、localStorage、sessionStorage 或 IndexedDB,也沒有指紋辨識 API(canvas、WebGL、字型、音訊)。唯一的例外是訪客自己設定的退出旗標。

EDPB 指引 2/2023

歐洲資料保護委員會對第 5(3) 條的解讀較為廣泛,包含當腳本指示瀏覽器時,瀏覽器作為請求一部分傳送的資訊。依此解讀,傳送瀏覽量 beacon 可能屬於需要同意的「存取」,除非適用豁免。

受眾測量豁免

包括法國 CNIL 在內的數個主管機關,在嚴格條件下豁免受眾測量的同意要求。我們的設計對應這些條件:目的僅限於受眾測量、沒有跨網站追蹤、資料為報告目的而彙總、保留有限,且訪客可以退出。

法律尚無定論之處

ePrivacy 指令的各國實施方式不同,主管機關與法院的看法可能比我們更嚴格。每位網站擁有者都必須評估自己的立場。Strict 模式是最保守的選項:完全沒有識別碼,且僅有國家層級的位置。

隱私權政策範本段落

請依您的設定調整並請人審閱。若要取得符合您設定的版本,請使用產生器。

這是關於 Privatus Analytics 如何運作以及我們如何解讀法律的一般資訊。它不是法律建議。法律與主管機關的指引會改變,您的義務也取決於您的整體設定,因此請與您自己的法律顧問確認您的立場。