Conversion funnels
Build conversion funnels from pages, events and goals, see how many visits complete each step and where the rest go, with breakdowns and time between steps.
Build a funnel#
Funnels → New funnel in the site menu (or Site settings → Funnels).
- Steps: 2 or more (up to 5 on Free, 10 on Pro, 20 on Business). Each
step is one of:
- a page (exact, starts with, glob or regex),
- an event, optionally with property conditions,
- an existing goal.
- Names for steps (optional).
- Order: strict (steps must happen in order) or any order.
- Window: within the same visit, or the same day.
Funnels are calculated at query time, so they work on your history too.
The report#
- A bar per step with the count, the conversion from the previous step, the conversion from the first step, and the drop-off.
- The median time between steps.
- Where they went instead: click a drop-off to see the top next pages of visits that didn't continue.
- Breakdown by channel, device, country, browser, OS, UTM source or UTM campaign, and a comparison period.
Limits#
Free: 3 funnels per site, up to 5 steps. Pro: unlimited funnels, 10 steps. Business: unlimited funnels, 20 steps.