Conversion funnels
Build conversion funnels from pages, events and goals, see how many visits complete each step and where the rest go, with breakdowns and time between steps.
Build a funnel#
Watch: Conversion funnels: see exactly where you lose customers (2:21)
Conversion funnels that show where you lose customers: set a goal, line up the steps, and the step where people give up stands out, with no cookies.
Transcript
Your traffic went up last month. Your sales didn't. Somewhere between your homepage and your checkout, people are leaving, and you can't see where.
I'm James, founder of Privatus Analytics. Let me show you exactly where you're losing them.
Every visitor who leaves before buying is someone you already paid to bring in. The ad, the blog post, the email that got them there. All of it spent, and then they're gone at the last step. Say a hundred people reach your product page and four buy. Where did the other ninety-six go? Cart? Checkout? The shipping page? Most analytics can't tell you. It shows you popular pages, not the path between them. So you guess. You redesign the checkout, because that's what everyone redesigns. Three weeks later, nothing's changed, because the leak was on the cart page all along. The tools that do show funnels usually follow each person with cookies, across days and devices. A lot of watching, just to find one broken step. And everyone who declined the banner is missing from the very funnel you're trying to fix.
With Privatus Analytics, you start by saying what success looks like. A purchase, a signup, a booked call. The moment you save it, your goal shows its full history. No waiting a month to see results. Add the value of each sale, and you see the money, not just the count. Now line up the steps your customers take. Product page, cart, checkout, thank you. Instantly, you see how many people make it through each step, and the step where they give up stands out. Click it, and see where those people went instead. Mobile? One campaign? One country? Break it down and find out. And you do all of this without following anyone. A funnel here is one visit, with no cookies, no profiles, and nobody tracked across days. Every visitor is in it, including the ones other tools miss.
No more guessing where your customers go. You know the one step that's costing you sales, and you fix that one. And you found it without watching a single person.
Find the leak in your funnel today. Start free at privatusanalytics.com.
Funnels → New funnel in the site menu. A goal's Build funnel ending here starts one with that goal as the last step.
| Field | What it does |
|---|---|
| Name | Required, up to 120 characters |
| Steps | 2 or more, up to 5 on Free, 10 on Pro and 20 on Business. Blank steps are skipped |
| Order | In order: each step must happen after the one before it. Any order: a step counts once it and every earlier step have happened, in whatever order |
| Conversion window | Same visit or Same day. Both measure within one visit (see below) |
Each step has a type, a value and an optional Label shown in the report:
| Step type | Value | Matches |
|---|---|---|
| Page | A path, with a match type | A pageview of that path. Match types: Equals, Starts with, Matches (* wildcard) and Regex, as for goals |
| Event | An event name | A custom event with that name. Property conditions aren't available on a step: create an event goal with the conditions and use it as a goal step |
| Goal | A goal id (goal_…, listed under the form) |
Any completion of that goal |
A visit never spans more than one UTC day and nothing links one visit to the next, so Same day is measured within a visit, exactly like Same visit.
Funnels are calculated at query time, so they work on your history too.
The report#
- Entered (visits that reached step 1), Completed (visits that reached the last step) and the overall conversion, with the change against the comparison period when one is selected.
- A bar per step with the count, the conversion from the first step, the conversion from the previous step, the median time from the previous step and the number and share of visits that dropped.
- Where they went instead: open it under a step to see the five most common next pages of visits that stopped there, including Left the site.
- Breakdown by channel, device, country, UTM campaign, UTM source, browser or OS (the top 20 values).
The dashboard's date range and filters apply. Page filters are ignored, because they would hide the other steps. Add a page step instead.
Limits#
| Plan | Funnels per site | Steps per funnel |
|---|---|---|
| Free | 3 | 5 |
| Pro | Unlimited | 10 |
| Business | Unlimited | 20 |
API#
Funnels are a REST resource under /sites/<site id>/funnels and the MCP
tools funnels_list, funnels_get, funnels_create, funnels_update
and funnels_delete. steps is a list of objects with type (page,
event or goal), value, an optional name and, for page steps,
match (exact, prefix, glob or regex). order_mode is strict
or any, and window is visit or day. The
API reference lists every input.