A/B test experiment reports
Report on A/B tests you run with your own tool: send the variant as a property, then compare conversion rates per variant with statistical significance.
Privatus Analytics doesn't run experiments. It reports on the ones you run with your own code or tool (GrowthBook, Statsig, VWO, Optimizely…).
Send the variant#
Add the experiment and variant as properties on every hit:
privatus.props({ experiment: 'checkout_2026_09', variant: 'b' })
Set them before the first pageview (use manual mode if the variant is assigned after load), or send them on the events that matter.
The report#
Experiments takes a property that holds the variant and a goal, and shows per variant:
- visits and conversions,
- the conversion rate, with the difference from the control,
- the statistical significance of the difference.
Wait for significance before deciding, and decide the sample size up front: stopping as soon as a result looks significant inflates false positives.
Visits never outlive the UTC day, so an experiment that spans several visits by the same person counts each visit separately.