What counts as a billable event

Which hits count toward your Privatus Analytics event allowance, what is free (API, Web Vitals, bots, uptime), the usage meter, and the Free plan badge bonus.

# What counts as a billable event

> Which hits count toward your Privatus Analytics event allowance, what is free (API, Web Vitals, bots, uptime), the usage meter, and the Free plan badge bonus.

## Counted

| Hit | Counts |
|---|---|
| Pageview (including SPA route changes) | 1 event |
| Custom event (`track()`, HTML attributes, `auto` module) | 1 event |
| Ad impression ([ad experiments](/docs/features/ad-experiments)) | 1 event |

## Not counted

- Engagement pings (time on page, scroll depth)
- Web Vitals
- Click-map hits
- Survey answers (they have their own monthly allowance, see
  [surveys](/docs/features/surveys))
- Bots and anything else filtered out (traffic rules, DNT/GPC, opted-out
  visitors, foreign hostnames)
- API and MCP requests
- Uptime checks
- Imported data
- Testimonials (they are never events, and have their own monthly number,
  see [Limits and plans](/docs/testimonials/limits))

## Estimating

Your GA4 "Views" plus "Event count" for custom events (not automatic
events like `scroll` or `user_engagement`) over a month is a good
estimate. Privatus Analytics often counts **more** pageviews than GA4, because it
doesn't depend on consent (see [why numbers differ](/docs/metrics/ga4-differences)).

## The usage meter

**Workspace settings → Billing** shows:

- this month's events against your allowance, as a number and a bar,
- a **forecast** for the month (a straight line from the month so far) and
  the days left,
- a status: **On track**, **Nearing your allowance** (80% or more) or
  **Collection paused**,
- events per site with each site's share,
- **Previous months**: the totals of the last 6 months.

Usage resets on the 1st of each month (UTC). You're emailed at 80% and
100% of your allowance. At 100%, collection pauses until the reset or an
upgrade, and nothing is charged (see
[Monthly limit](/docs/billing/overage)).

## Badge bonus

On the Free plan, show our badge on one of your sites and get **10,000
extra events a month** (20,000 in total):

```html
<a href="https://privatusanalytics.com/?ref=badge"><img src="https://privatusanalytics.com/badge.svg" alt="Privacy-first analytics by Privatus Analytics" width="150" height="32"></a>
```

The badge is optional. It must be a link to our site with the badge
image inside it, as in the snippet.

1. Add the snippet to the home page of one of your sites.
2. In **Workspace settings → Billing → Badge bonus**, click **I've added
   the badge**. We load the home pages of your sites (up to 10, most
   recently active first) and the bonus starts as soon as we find it.
3. If we don't find it, we look again every week, or when you click
   **Check again**.

A verified badge is re-checked every 30 days. If it's gone, we email you
and check daily. The bonus is removed if the badge is still missing 14
days after that email. **Opt out** removes the bonus at once.

The bonus is for the Free plan only.

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Counted#

Hit	Counts
Pageview (including SPA route changes)	1 event
Custom event (`track()`, HTML attributes, `auto` module)	1 event
Ad impression (ad experiments)	1 event

Not counted#

Engagement pings (time on page, scroll depth)
Web Vitals
Click-map hits
Survey answers (they have their own monthly allowance, see surveys)
Bots and anything else filtered out (traffic rules, DNT/GPC, opted-out visitors, foreign hostnames)
API and MCP requests
Uptime checks
Imported data
Testimonials (they are never events, and have their own monthly number, see Limits and plans)

Estimating#

Your GA4 "Views" plus "Event count" for custom events (not automatic events like scroll or user_engagement) over a month is a good estimate. Privatus Analytics often counts more pageviews than GA4, because it doesn't depend on consent (see why numbers differ).

The usage meter#

Workspace settings → Billing shows:

this month's events against your allowance, as a number and a bar,
a forecast for the month (a straight line from the month so far) and the days left,
a status: On track, Nearing your allowance (80% or more) or Collection paused,
events per site with each site's share,
Previous months: the totals of the last 6 months.

Usage resets on the 1st of each month (UTC). You're emailed at 80% and 100% of your allowance. At 100%, collection pauses until the reset or an upgrade, and nothing is charged (see Monthly limit).

Badge bonus#

On the Free plan, show our badge on one of your sites and get 10,000 extra events a month (20,000 in total):

html

<a href="https://privatusanalytics.com/?ref=badge"><img src="https://privatusanalytics.com/badge.svg" alt="Privacy-first analytics by Privatus Analytics" width="150" height="32"></a>

The badge is optional. It must be a link to our site with the badge image inside it, as in the snippet.

Add the snippet to the home page of one of your sites.
In Workspace settings → Billing → Badge bonus, click I've added the badge. We load the home pages of your sites (up to 10, most recently active first) and the bonus starts as soon as we find it.
If we don't find it, we look again every week, or when you click Check again.

A verified badge is re-checked every 30 days. If it's gone, we email you and check daily. The bonus is removed if the badge is still missing 14 days after that email. Opt out removes the bonus at once.

The bonus is for the Free plan only.