Using the analytics dashboard
A tour of the Privatus Analytics dashboard: layout, navigation, shareable URLs that hold every view, and links to each page's guide.
Layout#
- Left sidebar: the workspace switcher at the top, then two sections. Site (shown while you view a site) has Overview, Live, Pages, Sources, Campaigns, Goals, Funnels, Events, Segments, Notes, Journeys, Performance, Uptime, Search, AI crawlers, Insights, Ask AI, Alerts, Imports and Settings. Workspace has All sites, Dashboards, Email reports, Alerts, Notes, Exports, Uptime, Status pages, Members, API tokens, Webhooks, Billing, Audit log and Settings. Items your role can't open are hidden. At the bottom are the API and MCP docs, your account settings, the theme switch and Log out.
- Docs link: every page links to its guide in these docs, above the page content. It opens in a new tab.
- On phones the sidebar opens from the menu button in a small top bar, which also shows the site name and the Docs link.
Every page works down to 360 px wide, in light and dark themes.
The URL is the state#
The date range, comparison, filters and segment live in the URL. Copy it
to share exactly what you see with a teammate, bookmark a view, or add
.json to get the same data from the API:
/sites/pa_7Q2K9XH3AB/overview?period=30d&filters=[["channel","is","organic_search"]]
Pages#
- All sites
- Overview
- Date ranges and comparisons
- Filters and segments
- Drill-down tables
- Page detail
- Live and wallboard
- Events explorer
- Notes
- Insights
- Ask (AI assistant)
- Custom dashboards
- Keyboard shortcuts
- Site settings, workspace settings, account settings
Goals, funnels, journeys, campaigns, performance, uptime and search have their own section: Goals, funnels & more.
The all sites dashboard lists every website in your workspace with live visitors, 30-day visitor trends and sparklines. Learn to sort, search and label sites.
The main site dashboard explained: headline metrics like visitors and bounce rate, the main chart, comparisons, filters and breakdown panels by source and page.
Pick date range presets or custom dates, compare with the previous period or the same period last year, and choose chart intervals, all in the site's timezone.
Filter every dashboard report by source, page, country, event or property, combine conditions with AND and OR groups, and save them as reusable segments.
Open the full drill-down table for any dimension, switch dimensions, filter by clicking a row and export up to 1,000 rows as CSV or JSON, also through the API.
Everything about one page in one view: visitors, entry and exit rates, time on page, scroll depth, previous and next pages, sources and Web Vitals by device.
See real-time visitors, a live activity stream and top pages from the last 30 minutes, and put a full-screen wallboard on an office TV with a secret link.
Explore every custom event with completions, unique visitors and conversion rate, pivot event properties, aggregate numeric values, and rename or merge events.
Annotate analytics charts with notes for launches, campaigns and incidents, and get automatic notes for deploys, downtime, imports and Web Vitals regressions.
Insights automatically detects notable changes in your traffic, such as a source sending more visitors or a page losing views, against your site's own history.
Ask questions about your website analytics in plain language and get numbers, charts and the exact queries behind them, with zero data retention by the model.
Build custom dashboards from metric, chart, breakdown, goal, funnel, live visitor, uptime and Web Vitals cards, mixing any sites you can access in a workspace.
Every keyboard shortcut in the Privatus Analytics dashboard: date range presets, comparison, filters, segments, the Live page, and how to turn hotkeys off.
A guide to every site settings tab: domains, tracking snippet, privacy, traffic and bot rules, goals, channels, alerts, sharing, integrations and deletion.
Manage workspace settings: members and roles, security and 2FA enforcement, SSO, billing, API tokens, webhooks, the audit log and white label branding.
Manage your Privatus Analytics account: profile, password, passkeys, two-factor sign-in, theme, timezone, email preferences, data download and deletion.
How to ask the Privatus Analytics team a question or send feedback from the dashboard, what is sent with your message, and how the reply reaches you.