Plans and pricing

Prices#

Pro and Business are priced by your monthly event allowance. Yearly billing costs 10× the monthly price (two months free). Prices are in US dollars and include VAT or sales tax. The price you see is the price you pay. See Invoices, tax and payment.

Business starts at $49 a month. Above 100 million events, or for custom terms, talk to us about Enterprise.

The Free plan has 10,000 events a month (20,000 with the badge bonus), 3 sites, 1 member and 3 months of history, and needs no card.

The 14-day Pro trial#

Your first workspace starts with 14 days of Pro when you create it, with no card: 250,000 events a month and everything Pro includes, Advanced Bot Detection among it. A bar at the top of every page shows the days left, and the billing page names the plan "Pro trial" with the date it ends. Over the API the workspace has plan free and a trial_ends_at date while the trial runs. We email the people who manage billing 4 days and 1 day before the end, and again when the workspace moves to Free.

When the trial ends without a subscription, the workspace is on Free:

• History older than 3 months is kept for 30 more days, then deleted. Upgrade before then and you keep all of it.
• Sites and members over Free's count are kept and locked, the oldest first open. A locked site keeps its settings, so you can remove it, and collects nothing until you upgrade. A locked member is asked to have an owner upgrade.
• Nothing you set up is deleted. Everything opens again when you upgrade.

Upgrading during the trial is the usual checkout, and the trial ends there. One trial a person: a second workspace starts on Free.

What each plan includes#

Every plan, Free included, has the full dashboard with filters, segments and notes, goals, funnels, journeys, campaigns, experiments, revenue, engagement, real time, Web Vitals, click maps, surveys, uptime checks, the site audit, Search Console, subscription metrics, Domain Rating, AI crawler reports, imports, email reports, standard bot filtering, the JSON API and the MCP server.

Pro adds unlimited sites, members, goals, funnels and history, raw event export, traffic rules, Advanced Bot Detection, Traffic quality, a status page, more custom dashboards, expiring share links, the audit log and a weekly site audit of 1,000 pages.

Business adds SSO and SCIM, custom roles, required two-factor authentication, white label, the warehouse export, campaign costs with CPA and ROAS, survey themes with AI, status page subscribers and custom domains, and site audits of 10,000 pages. Enterprise has everything in Business with custom terms.

Testimonials is part of every plan too: each one includes a number of new testimonials a month and a set of features, listed with what counts toward the month on Limits and plans. It has no price of its own.

The table lists every feature and allowance by plan. It always matches the app, because both come from the same source.

Reaching an allowance never costs anything and never changes your data. On Free a small meter at the foot of the sidebar shows the month's events. The app tells you in place, with a "See plans" link, when a list is full (the form for one more opens on the plan it needs), when a report goes back past your plan's history or when a monthly allowance is nearly used (members who can't manage billing are pointed to a workspace owner).

Changing plans#

On the Free plan, Workspace settings → Billing → Upgrade opens the Paddle checkout. With a subscription, the same card is Change plan:

Preview change shows the new price, the credit for the unused time on your current plan, the charge for the new one, and what is due now or credited to your balance. Nothing changes until you click Confirm change. Every change, up or down, applies immediately and is prorated. The preview warns you if last month's usage was above the new tier.

To go back to the Free plan, cancel.

Discounts#

Apply from Workspace settings → Billing → Discount programs. We review each application and email you the result. A workspace has one open application at a time, and you can apply again after a rejection.

The form asks for:

Once approved, a percentage discount is added to your subscription and applies from your next billing period, then to every renewal while the program is active. Without a subscription yet, it is applied automatically at checkout. A subscription holds one discount at a time. If more than one program covers a workspace, the larger percentage applies.