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Analytics dashboard overview

The main site dashboard explained: headline metrics like visitors and bounce rate, the main chart, comparisons, filters and breakdown panels by source and page.

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Toolbar#

  • Date range with presets (each with a keyboard shortcut where shown) and a custom range. See Date ranges.
  • Compare with the previous period, or the same period last year. Custom comparison ranges are available through the API (compare=custom with compare_from and compare_to).
  • Segment picker and the filter builder (see Filters and segments).
  • Show imported data, when the site has imports. It adds imported history for dates before your first tracked event and is not applied while filters or a segment are active.
  • JSON: the same view from the API.

Headline metrics#

Visitors, Visits, Pageviews, Views per visit, Bounce rate, Visit duration, plus Revenue (when the site has revenue). Each card shows the value and the change against the comparison period, with the previous value underneath.

Click a card to plot it on the main chart. Every metric is defined in Metrics & definitions.

A Live pill shows the current visitor count and links to Live.

Main chart#

  • Interval: hour, day, week or month. The API also accepts minute (today only), quarter, year and auto.
  • The comparison period is drawn as a dashed series.
  • The current, incomplete period is drawn dotted.
  • Notes in the range are listed under the chart.

Panels#

Panel Tabs
Sources Channels · Referrers · URLs
Pages Top · Entry · Exit · Hostnames
Locations Countries · Languages
Technology Devices · Browsers · OS · Screens · Interaction
Campaigns Campaign · Source · Medium · Content · Term
Conversions Goals · Events

In every panel you can:

  • click a row to filter the whole dashboard by it,
  • open View all for the full drill-down table.

More dimensions (for example ref, browser and OS versions) are available in the drill-down table and through the breakdown API operation.

Location is country only. Regions and cities aren't collected.