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Domain Rating and link counts

See your site's Domain Rating from 0 to 100, how many domains link to it and how many it links out to, and how all three change month by month.

Als Markdown bekijken

Every site gets a Domain Rating: a number from 0 to 100 for how strong the links pointing at its domain are. There is nothing to set up. A new site is rated within a few minutes of being added, and every site is checked again each week.

Where you see it#

  • All sites: each site's card shows its Domain Rating. Hover over the (i) next to it (or tap it on a phone) for a one-line explanation. Click the rating to open the report. A site that has not been checked yet says Not checked yet.
  • Domain Rating in the site menu: the full report.

The report#

  • Domain Rating, Inbound links and Outbound links for the latest release, each with its change since the release before.
  • Three charts, one point per monthly release: Domain Rating, inbound links and outbound links.
  • History: the same numbers as a table, newest first.

Choose 6 months, 1 year or All at the top right. A site's first check brings in every earlier release that knows its domain, back to 2017, so the charts don't start empty. All shows the last ten years.

What the numbers mean#

Domain Rating is our own estimate, like the authority scores in other SEO tools. It is not a number from Google or any other search engine, and it is not a measure of traffic or content quality. It measures one thing: link equity. Each domain passes a share of its strength to the domains it links to, so one link from a strong domain counts for more than many links from weak ones. Domains are then placed on a scale from 0 to 100. A domain that nothing links to has a rating of 0.

Inbound links is the number of separate domains that link to yours. Outbound links is the number of separate domains yours links out to. Both count domains, not pages: a site that links to you from a thousand pages counts once.

A site on a subdomain is rated as its registrable domain. A site at blog.example.com shows the rating of example.com, and the report names the domain that was rated.

How often it changes#

The web is crawled and every domain is rated again once a month, so a site's numbers change at most monthly. We check for a new release every week, which means a new point appears on your charts within a week of each release. A brand-new domain usually starts at 0 with no links, and moves once other sites link to it and a later release has crawled them.

If you change a site's domain in Site settings, its history is cleared and the new domain is checked straight away.

API and MCP#

domain_rating_report (GET /sites/<site id>/domain-rating) returns the latest rating and link counts, the changes and the history. It takes months (how far back the history goes, 12 by default, up to 120).

Each site in sites_list and sites_get also has a domain_rating field, which is null until the first check.

Privacy#

This feature sends nothing about your site or your visitors to anyone. We look your domain up in a monthly data file that rates every domain on the web, and the lookup does not say which domain we were looking for.