Brazil

LGPD (Brazil)

The LGPD follows a model similar to the GDPR. Privatus Analytics acts as your operator (processor), and minimized measurement can rely on legitimate interest.

Our reasoning

Legal basis

Legitimate interest (Article 7, IX) fits audience measurement that uses minimized, pseudonymous data without profiles.

International transfer

Data is stored in the United States. Our DPA provides contractual safeguards for the transfer. Check whether you need the ANPD's standard clauses for your setup.

Where the law is uncertain

The ANPD continues to issue regulations, including on international transfers. Check current requirements.

Template privacy-policy paragraph

Adapt it to your setup and have it reviewed. For a version matched to your settings, use the generator.

We use Privatus Analytics to measure how our website is used. It doesn't use cookies or build profiles, and your IP address is used only briefly and is not stored. Data is processed on our behalf and stored in the United States with contractual safeguards. The legal basis is our legitimate interest in improving our website.

This is general information about how Privatus Analytics works and how we read the law. It is not legal advice. Laws and regulators' guidance change, and your obligations depend on your whole setup, so check your position with your own counsel.