United Kingdom

UK GDPR

The UK GDPR mirrors the EU GDPR closely, so our approach is the same: legitimate interests for minimized, pseudonymous measurement, with Privatus Analytics as your processor. UK visitors' IP addresses are processed in the US in memory only and never stored.

Our reasoning

Transfers from the UK

Our DPA includes the UK Addendum to the EU Standard Contractual Clauses. Transfers of UK personal data rely on these clauses.

Cookies and similar technologies

The Privacy and Electronic Communications Regulations (PECR) apply alongside the UK GDPR. See our ePrivacy and PECR page.

Where the law is uncertain

UK data protection law is being updated, including changes to how analytics cookies and similar technologies are treated. Check the ICO's current guidance.

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We use Privatus Analytics to measure how our website is used. It doesn't use cookies or store anything on your device, and it doesn't build profiles or track you across websites. Your IP address is used briefly in memory and is not stored. Privatus Analytics processes this data for us as our processor, under the UK Addendum to the Standard Contractual Clauses. Our lawful basis is our legitimate interest in understanding and improving our website.

This is general information about how Privatus Analytics works and how we read the law. It is not legal advice. Laws and regulators' guidance change, and your obligations depend on your whole setup, so check your position with your own counsel.