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Site and referrer icons

Your sites and referrers are shown with their favicon. See where the icons come from, how often they refresh and how our fetcher identifies itself.

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Your sites and the sites that send you visitors are shown with their icon (the favicon you see in a browser tab). It makes a long list of referrers quicker to read. There is nothing to set up, and it is on every plan.

Where you see them#

  • The site switcher at the top of the sidebar, and the All sites page.
  • Every list of referrers: the Sources card on the overview, the Referrers report and a referrer's own page, the sources of a page or an event, Live, the wallboard and shared dashboards.

A domain with no icon yet, or with none at all, shows a small globe.

Which icon is shown#

One icon is kept per registered domain. gemini.google.com and mail.google.com both show the icon of google.com, and docs.example.com shows the icon of example.com.

We take the icon the home page declares (<link rel="icon"> or an Apple touch icon), and /favicon.ico when it declares none. PNG, ICO, GIF, JPEG and WebP files up to 100 KB are used. SVG icons are not.

How fresh they are#

  • A new site and a referrer we have not seen before get their icon within about 15 minutes.
  • Every icon is fetched again every 30 days, so a new logo shows up within a month.
  • When a domain stops answering, the icon we have keeps showing while we try again after 1 day, 1 week, 2 weeks and 1 month. After that the icon is removed.

Fetcher#

Icons are fetched by our own fetcher, PrivatusIconBot. It sends this User-Agent:

text
Mozilla/5.0 (compatible; PrivatusIconBot/1.0; +https://privatusanalytics.com/docs/features/domain-icons#fetcher)

It asks for a domain's robots.txt, its home page and its icon file, about once a month, and nothing else. It never runs scripts, so it is never counted as a visit, and it only reads public pages.

It obeys robots.txt for the home page, following the rules for PrivatusIconBot and then the rules for *. Where the home page is disallowed it does not fetch it and only asks for /favicon.ico, the file every browser asks for. To keep it away altogether, block the User-Agent on your server. Your site then shows the globe.

Privacy#

An icon belongs to a domain, not to a person. Fetching one sends nothing about your visitors or your account to the other site, and the images are served from our own storage, so your browser never contacts a referrer's server when you open a report.