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Do Not Track and Global Privacy Control

How Privatus Analytics handles Global Privacy Control (honored by default) and Do Not Track signals, and the effect on your numbers.

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The tracker reads two browser signals and adds a flag to the hit when one is set:

  • Global Privacy Control (navigator.globalPrivacyControl): a signal that some US state privacy laws, such as California's, treat as a request to opt out of sale and sharing.
  • Do Not Track (navigator.doNotTrack set to 1): an older signal that few laws refer to.

What happens is a site setting (Site settings → Privacy → Visitor signals):

Option Default What it does
Honor Global Privacy Control (GPC) On Hits that carry the GPC flag are dropped at ingest: nothing is stored and they are not counted
Honor Do Not Track (DNT) Off When on, hits that carry the DNT flag are dropped the same way

We act as your processor (service provider) and don't sell or share visitors' personal information. We still honor GPC by default. You can turn it off for a site. Whether that fits your obligations is your decision.

Dropped hits don't count toward usage and don't appear anywhere, so dashboards undercount when these settings are on.