Install Privatus Analytics on WordPress

You want to see who visits your WordPress site without cookies or a cookie pop-up. Install our free plugin from the WordPress plugin directory and paste your site id. It leaves your own visits out and updates like any other plugin.

With the plugin#

Our plugin is listed in the WordPress plugin directory as Privatus Analytics, by privatusanalytics. Check the author before you install. If a plugin with the same name has another author, it is not ours.

1. In your WordPress admin, go to Plugins → Add New.
2. In the search box, search for Privatus Analytics and find the one by privatusanalytics.
3. Click Install Now, then Activate.
4. Go to Settings → Privatus Analytics and paste your site id (pa_…).

WordPress shows new versions on the Plugins page, and you update it there like any other plugin.

The plugin adds the tracker to every front-end page and has settings for these tracker options: SPA mode, manual pageviews, modules, allowed domains, excluded paths, path masks, extra query parameters, canonical URLs and hash routing.

It also:

• excludes logged-in users by role (administrators by default), so your own visits don't count,
• tracks WooCommerce purchases as a purchase event with revenue, currency, the number of items and whether a coupon was used. It never sends order ids, names, emails or addresses, and masks order-specific URLs,
• adds a [privatus_optout] shortcode for your privacy page (see Opt-out),
• suggests privacy policy text under Settings → Privacy,
• shows your shared dashboard in a dashboard widget.

Filters for developers#

add_filter( 'privatus_analytics_script_attributes', function ( $attrs ) {
    $attrs['data-modules'] = 'engage,auto,vitals,clicks,ask';
    return $attrs;
} );

Without the plugin#

If you would rather not add a plugin, add the snippet to your theme's header.php before </head>, or with a "header and footer scripts" plugin. In a child theme's functions.php:

add_action( 'wp_head', function () {
    if ( current_user_can( 'manage_options' ) ) {
        return; // don't count administrators
    }
    echo '<script defer src="https://privatusstats.com/js/pa.js" data-site="pa_YOURSITEID" data-modules="engage,auto,vitals,clicks,ask"></script>';
} );