Core Web Vitals + SEO audit: fix what matters first

Your SEO tool found four hundred issues. Your speed test says your site is fine. Both are wrong about what to fix first.

I'm James, founder of Privatus Analytics. Let me show you the one list that's in the right order.

Here's a Tuesday you've probably had. You run a speed test. Green score. You run an audit. Four hundred issues, all marked urgent. You pick one and spend the day on it. The page you fixed gets twelve visits a month. Meanwhile your checkout is slow on the phones your customers actually use, and the audit never mentioned it, because the audit has never seen a single visitor. The speed test didn't catch it either. It ran once, on a fast computer, on a good connection. Your customers aren't on that computer. So the hours go in and the sales don't move. And Google is ranking you on the real-world speed your customers feel, not on the green score. The tools that do measure real users often do it by fingerprinting them or dropping a cookie, so you're back to a banner for a speed number.

Privatus Analytics measures speed from your real visitors, with the script already on your site, and without identifying any of them. You get the three numbers Google looks at, measured on real visits, marked good, needs work or poor. Then it ranks your pages by how much slowness they cause, weighted by how many people visit them. The slow checkout everyone uses goes to the top. The slow page nobody visits goes to the bottom. The audit works the same way. It checks your whole site like a search engine would, gives you one score out of a hundred, and because it knows your traffic, the issues on your busiest pages come first. That's the part other audits can't do. They've never seen your visitors. After every audit you see what's new and what's fixed, so you know if your last change helped or hurt.

No more drowning in a list of four hundred. You fix the page that's costing you the most, first. And your site gets faster for the people who actually buy.

Find out what to fix first. Start free at privatusanalytics.com.