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Custom events explorer

Explore every custom event with completions, unique visitors and conversion rate, pivot event properties, aggregate numeric values, and rename or merge events.

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Events lists every custom event name for the range with:

  • completions (total times it fired),
  • unique visitors and visits with the event,
  • conversion rate (visits with the event ÷ all visits),
  • first and last seen.

Search the list by name. The same list is available as JSON from the events_list API operation.

Event detail#

Click an event for:

  • a chart over time,
  • a property pivot: choose up to three properties as rows or columns,
  • for number properties, the sum, average, median and p90,
  • the pages where it fired and the sources of visits that fired it.

Managing events#

From Events, or Site settings → Events & properties:

Action Effect
Rename Shows the event under a new name, for all history (applied at query time)
Merge Combine several names into one (Sign up + signup → Signup)
Hide Hide an event from lists without deleting data
Delete Permanently delete the event including its history. Confirm by typing the name
Currency override Treat an event's revenue as a given currency

Property settings list each property key seen in the last 30 days. You can rename or hide keys, and mark a key as "No personal data" so it's included in raw exports and warehouse syncs.