Custom events explorer
Explore every custom event with completions, unique visitors and conversion rate, pivot event properties, aggregate numeric values, and rename or merge events.
Events lists every custom event name for the range with:
- completions (total times it fired),
- unique visitors and visits with the event,
- conversion rate (visits with the event ÷ all visits),
- first and last seen.
Search the list by name. The same list is available as JSON from the
events_list API operation.
Event detail#
Click an event for:
- a chart over time,
- a property pivot: choose up to three properties as rows or columns,
- for number properties, the sum, average, median and p90,
- the pages where it fired and the sources of visits that fired it.
Managing events#
From Events, or Site settings → Events & properties:
| Action | Effect |
|---|---|
| Rename | Shows the event under a new name, for all history (applied at query time) |
| Merge | Combine several names into one (Sign up + signup → Signup) |
| Hide | Hide an event from lists without deleting data |
| Delete | Permanently delete the event including its history. Confirm by typing the name |
| Currency override | Treat an event's revenue as a given currency |
Property settings list each property key seen in the last 30 days. You can rename or hide keys, and mark a key as "No personal data" so it's included in raw exports and warehouse syncs.