Goals, funnels and more reports
An overview of the reports beyond the dashboard: goals, funnels, journeys, campaigns, A/B experiments, Web Vitals, uptime, Search Console and AI crawlers.
The reports beyond the Overview:
| Report | What it answers |
|---|---|
| Goals | How many visits converted, and from where? |
| Funnels | Where do people drop out of a multi-step flow? |
| Journeys | What do people do before and after a page? |
| Campaigns | Which campaigns pay off, including cost, CPA and ROAS? |
| Experiments | Which variant converts better, and is it significant? |
| Performance | How fast do pages feel to real visitors (Web Vitals)? |
| Uptime and status pages | Is the site up, and how do we tell customers? |
| Search Console | Which search queries bring visits that convert? |
| AI crawlers | Which AI bots read the site, and which pages? |
| Click maps | Which elements get clicked? |
Set up conversion goals for page visits, custom events, engagement, outbound clicks and file downloads, with goal values, counting options and path matching.
Build conversion funnels from pages, events and goals, see how many visits complete each step and where the rest go, with breakdowns and time between steps.
Explore the most common paths visits take through your site as a flow diagram, forward from a page or back from a goal, without following any one person.
Track UTM campaigns with visitors, conversions, revenue, cost, CPA and ROAS, build tagged links with the UTM builder, and clean up near-duplicate UTM values.
Report on A/B tests you run with your own tool: send the variant as a property, then compare conversion rates per variant with statistical significance.
Monitor real-user Core Web Vitals (LCP, INP, CLS, FCP and TTFB) at the 75th percentile by page, device, browser and country, with automatic regression notes.
Monitor uptime with HTTP, keyword, TCP and DNS checks from four probe locations, plus SSL certificate and domain expiry, incident history and downtime alerts.
Create a public, branded status page for your uptime checks with a custom domain, incident updates and email subscribers. No cookies or third-party scripts.
Connect Google Search Console and Bing Webmaster Tools to see queries, clicks, impressions and rankings next to the visits and conversions each page brings.
See which AI crawlers like GPTBot, ClaudeBot and PerplexityBot, and which search bots, read your pages, from server or CDN logs with no IP addresses stored.
Count clicks per element with privacy-friendly click maps built from CSS selectors. No mouse movement, coordinates, form input or session replay is collected.