Get started with Privatus Analytics

Privatus Analytics is cookieless web analytics. The tracker is one small script with no cookies, no local storage and no fingerprinting, so in most setups you don't need a consent banner for it. This section takes you from sign-up to your first goal.

The five-minute version#

1. Create an account. The Free plan needs no card and includes 10,000 events a month.
2. Add a site: its domain and timezone.
3. Paste the snippet into the <head> of every page:

   <script defer src="https://privatusanalytics.com/js/pa.js" data-site="pa_YOURSITEID"></script>

Your site id (pa_…) is under Site settings → Tracking. It isn't a secret: it's visible in your page source, like the domain.

1. Verify the installation. The check fetches your page, looks for the script and warns about headers that block it.
2. Create your first goal and invite your team.

Using a CMS, site builder or framework? Pick your platform in the install guides.

What you get straight away#

• Visitors, visits, pageviews, bounce rate and visit duration on the Overview.
• Sources and channels, including a separate channel for AI assistants such as ChatGPT and Perplexity.
• Pages, entry and exit pages, locations, devices, browsers and UTM campaigns.
• Time on page and scroll depth from the engage module, which is on by default.
• Real-time visitors on the Live page.

Add custom events, goals and funnels when you're ready.

How it stays private#

• No cookies, localStorage, sessionStorage or IndexedDB. The only exception is a flag a visitor sets themselves when they opt out.
• The visitor's IP address and User-Agent are used in memory to work out the country, the device and a daily visit key, and are then dropped. They are never written to disk or logs.
• Every visitor, including visitors from the EU, UK and Switzerland, is processed in our US region. Only the minimized event is stored.

Read how it works for the full picture, and how visitors are counted for the details of visits and visitors.