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Import data from GA4 and other tools

Import your history from Google Analytics 4, Universal Analytics, Plausible, Fathom or Matomo so your Privatus Analytics charts don't start from zero.

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Imported data shows alongside what Privatus Analytics collects, so your charts don't start from zero. Turn on Show imported data in the Overview's toolbar (it appears once a site has a finished import). Imported data doesn't count toward usage. Each finished import also adds a note spanning the imported dates.

Google Analytics 4#

  1. Imports → New import → Google Analytics 4 (Imports is in the site menu and in Site settings).
  2. Sign in with Google and grant read-only access.
  3. Choose the GA4 property.
  4. Choose the date range. Import up to the day before your Privatus Analytics tracking started, so days aren't counted twice.
  5. Start the import. It runs in the background.

We import daily aggregates: visitors, visits, pageviews, bounce rate and duration, in total and by page, source, country, device, browser and operating system. GA4 events and campaigns aren't imported. GA4's own definitions are kept, so imported numbers won't match Privatus Analytics-collected numbers exactly (see why numbers differ).

CSV imports#

Choose a template and upload the CSV file. Columns are matched to the template automatically. If the file doesn't match (for example a missing date or metric column), the import fails with the reason and nothing is kept, so you can fix the file and try again.

Template Export from
Universal Analytics UA custom report exports
Fathom Fathom's CSV export
Simple Analytics Simple Analytics' export
Plausible A CSV file from Plausible's export (unzip it first)
Matomo Matomo's export
Umami Umami's export
Clicky Clicky's export

Managing imports#

The import list shows status (queued, running, complete, failed), rows and the date span. Deleting an import removes its data but doesn't touch anything Privatus Analytics collected.