Goals, funnels and more reports
An overview of the reports beyond the dashboard: goals, funnels, journeys, campaigns, A/B experiments, Web Vitals, uptime, Search Console and AI crawlers.
The reports beyond the Overview:
| Report | What it answers | Plans |
|---|---|---|
| Goals | How many visits converted, and from where? | Every plan |
| Funnels | Where do people drop out of a multi-step flow? | Every plan |
| Journeys | What do people do before and after a page? | Every plan |
| Campaigns | Which campaigns pay off, including cost, CPA and ROAS? | Every plan. Cost, CPA and ROAS with Business |
| Experiments | Which version of a page converts better? A/B and split URL tests without cookies | Every plan. One at a time on Free |
| Ad experiments | Which banner ad on my own site gets the most clicks? Rotation and A/B tests of creatives without cookies | Every plan. Sponsor reports with Pro |
| Performance | How fast do pages feel to real visitors (Web Vitals)? | Every plan |
| Uptime | Is the site up? | Every plan |
| Status pages | How do we tell customers? | Pro and up |
| Search Console | Which search queries bring visits that convert? | Every plan |
| Subscription metrics | What is my MRR and churn, and which cohorts leave fastest? | Every plan |
| Domain Rating | How strong are the links pointing at my domain, and is that changing? | Every plan |
| AI crawlers | Which AI bots read the site, and which pages? | Every plan |
| Advanced Bot Detection | Which visits are bots that look like people? | Pro and up |
| Bot filtering rules | Which hits are dropped as bots, and why? | Every plan |
| Crawler log keys | How do I authenticate AI crawler log uploads? | Every plan |
| Click maps | Which elements get clicked on a page, and which does nobody click? | Every plan |
| Surveys | What do visitors say when you ask them, with no cookie? | Every plan |
Set up conversion goals for page visits, custom events, engagement, outbound clicks and file downloads, with goal values, counting options and path matching.
Build conversion funnels from pages, events and goals, see how many visits complete each step and where the rest go, with breakdowns and time between steps.
Explore the most common paths visits take through your site as a flow diagram, forward from a page or back from a goal, without following any one person.
Track UTM campaigns with visitors, conversions, revenue, cost, CPA and ROAS, build tagged links with the UTM builder, and clean up near-duplicate UTM values.
Run A/B and split URL tests without cookies: send a share of a page's visitors to a variant page and compare conversion rates on a goal.
Rotate banner ads on your own site, count viewable impressions and clicks without cookies, and test creatives to find the one that gets the most clicks.
Monitor real-user Core Web Vitals (LCP, INP, CLS, FCP and TTFB) at the 75th percentile by page, device, browser and country, with automatic regression notes.
Monitor uptime with HTTP, keyword, TCP and DNS checks from our US datacenter, plus SSL certificate and domain expiry, incident history and downtime alerts.
Create a public, branded status page for your uptime checks with a custom domain, incident updates and email subscribers.
Connect Google Search Console and Bing Webmaster Tools to see queries, clicks, impressions and rankings next to the visits and conversions each page brings.
See which AI crawlers like GPTBot, ClaudeBot and PerplexityBot, and which search bots, read your pages, from server or CDN logs with no IP addresses stored.
Advanced Bot Detection scores every visit for how likely it came from a bot, and catches the bots that run a real browser and pass for people.
Privacy-friendly click maps count clicks per element, draw them on your own page and show the buttons nobody clicks, with no mouse tracking or session replay.
Connect Stripe, Paddle, Lemon Squeezy, Chargebee or Polar with a read-only API key to see MRR, churn, retention and cohorts next to your traffic.
Ask your visitors a question in a small card on your own site, with no cookie, no device storage and no visitor id. NPS, ratings, choices and free text.
A polite crawler audits your site for broken links, missing tags and slow pages, scores it, and ranks every issue by the traffic it touches.
See your site's Domain Rating from 0 to 100, how many domains link to it and how many it links out to, and how all three change month by month.
Bot filtering rules for User-Agents, crawlers, data centers and referrer spam, plus the interaction signal and the bot score for visits that get through.
Create, rotate and revoke the secret crawler log key that authenticates AI crawler log uploads, and see how it differs from an API token.
Your sites and referrers are shown with their favicon. See where the icons come from, how often they refresh and how our fetcher identifies itself.