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Cross-domain and subdomain tracking

Track several domains or subdomains as one site or as separate sites, keep visits together without cookies, and stop your own domain showing as a referrer.

Vis som Markdown

One site, several hostnames#

Add every hostname under Site settings → General → Extra domains. Subdomains of a listed domain (www., shop., docs.) are accepted automatically. Then choose:

  • Combined (default): the visit key doesn't include the hostname, so a visitor moving from example.com to shop.example.com (or to example-checkout.com) the same day continues the same visit, and links between them are internal, not referrals.
  • Separate: the hostname is part of the visit key, so each domain has its own visits, as if they were separate sites that share a dashboard. Use the Hostname tab of the Pages panel to compare them.

No cookies or link decoration are needed to join visits across domains: visits come from the daily visit key, which is the same on every domain of the site.

Your own domain shows up as a referrer#

If shop.example.com appears as a referrer on example.com, it isn't one of the site's domains. Add it, and it becomes internal.

Separate sites instead#

Create separate sites when the properties have different owners, goals or privacy settings. Visitors moving between them then show the other site as a referrer, as for any external site.

Staging and preview domains#

Hits from hostnames that aren't the site's domains are dropped, so staging (*.vercel.app, *.netlify.app, staging.example.com) doesn't pollute production data. If staging is a subdomain of your domain, exclude it with data-domains or a hostname traffic rule.