E-commerce
Ecommerce analytics: revenue by source, not by shopper
Send purchase events with revenue and currency, and see which channels and campaigns bring in sales. Checkout funnels show where carts are abandoned.
The problem
- Ad-blockers and consent banners undercount sales attribution
- Several currencies make revenue totals unreliable
- Session-recording tools collect far more than you need
How Privatus Analytics helps
Revenue and currency conversion
Revenue is converted at the daily reference rate, with original currencies kept.
Checkout funnels
Cart, shipping, payment and confirmation as one funnel, per channel.
Campaign ROI
Enter campaign costs and see cost per acquisition and return on ad spend.
Features for e-commerce
Conversions
Goals, session-based funnels, revenue and multi-currency.
Events
Custom events with typed properties, auto-capture and server-side ingest.
Dashboard
One fast screen with every metric, filter and comparison you need.
Reports and sharing
Email reports, shared links, embeds and white label.
Start measuring without cookies
No cookies, no fingerprinting and no consent banner needed for measurement.
The free plan includes 10k events a month, 10 sites, 3 team members and 6 months of history. No card required.