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Privatus Analytics

E-commerce

Ecommerce web analytics: revenue by source, not by shopper

Send purchase events with revenue and currency, and see which channels and campaigns bring in sales. Checkout funnels show where carts are abandoned.

The problem

  • Ad-blockers and consent banners undercount sales attribution
  • Several currencies make revenue totals unreliable
  • Session-recording tools collect far more than you need

How Privatus Analytics helps

Revenue and currency conversion

Revenue is converted at the daily reference rate, with original currencies kept.

Checkout funnels

Cart, shipping, payment and confirmation as one funnel, per channel.

Campaign ROI

On Business, enter campaign costs and see cost per acquisition and return on ad spend.

The Campaigns report with visitors, conversions, revenue, cost, CPA and ROAS for each campaign.
Revenue, CPA and ROAS per campaign.

Features for e-commerce

Start measuring without cookies

No cookies, no fingerprinting and no consent banner needed for measurement.

Your first workspace starts with 14 days of Pro, free. After that it moves to the free plan, with 10k events a month, 3 sites and 3 months of history. No card required.