Healthcare marketing
Marketing analytics without the health-data risk
Hospitals, clinics and health brands need to know which pages and campaigns work. Privatus Analytics measures your public marketing site without building profiles, and scrubs personal data from URLs before anything is stored.
The problem
- Common tracking pixels have exposed health information in URLs and events
- Consent banners cut measurable traffic sharply
- Legal teams need a clear account of what is collected
How Privatus Analytics helps
PII scrubber
Emails, long numbers and tokens are removed from URLs, titles and properties.
Path masking
Turn /patients/123/results into /patients/:id/results before storage.
No stored identifiers
IP addresses and user agents are never stored, and visits can't be linked beyond one day.
Privatus Analytics is for public marketing sites. Do not use it on pages that handle protected health information (PHI), such as patient portals. We don't accept PHI and don't sign HIPAA business associate agreements.
Features for healthcare marketing
Start measuring without cookies
No cookies, no fingerprinting and no consent banner needed for measurement.
The free plan includes 10k events a month, 10 sites, 3 team members and 6 months of history. No card required.